For more information about Data Science for Digital Marketing at Southampton Data Science Academy (Southampton University), please visit the webpage using the button above.

The award

How long you will study
6 weeks

Domestic course fees
GBP 1500

How you will study

Course starts
May, July, September, November, January, March

International course fees
GBP 1500

All study options

About Data Science for Digital Marketing at Southampton Data Science Academy (Southampton University)

Know your customers better and become a better marketer with Southampton Data Science Academy's Data Science for Digital Marketing course.

With such global diversity in customers and their habits, behaviours, and interests, it’s imperative to have an in-depth understanding of your target customers to effectively market to them.

Taught by world-leading experts in data science using real-life examples, this 6-week online course will introduce you to the essential elements of data science and how to apply them to your day-to-day work – enabling you to better understand and interpret how your customers engage and interact with your digital marketing efforts.

The course is a great fit if you’re:

  • Wanting to learn how to apply the powerful techniques of data science to your current day-to-day business challenges
  • Working as a digital B2C or B2B marketer
  • Looking to study a data science course flexibly online, without having to interrupt your work or personal commitments

Some of the topics you’ll cover during the course are:

  • Analytics for Digital Marketing
  • Social Network Analysis
  • Machine-Learning and Application of Machine-Learning in Marketing
  • Big Data and Future Applications

 By the end of the course, you’ll be able to:

  • Understand the role data science plays in digital marketing
  • Identify what data needs to be collected to ensure your digital marketing process is optimised
  • Recognise the roles of different sources of data and how they can be used together to add value to your digital marketing efforts
  • Understand how machine-learning applies to customer segmentation, churn prediction, and customer engagement

The course is offered completely online, with assessments being conducted through coursework.
Our team of industry-leading teaching staff will guide your learnings through:

  •  Video tutorials
  • Online exercises
  • Discussion forums, where you can discuss coursework and share opinions with your expert tutors and global network of students
  • Independent study

Find out more about Southampton Data Science Academy's Data Science for Digital Marketing course.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardCPDHow you will studyOnlineHow long you will study6 weeks
    Course startsMay, July, September, November, January, MarchDomestic course feesGBP 1500International course feesGBP 1500

Notes about fees for this course

The Data Science for Digital Marketing course is £1500 per person, inclusive of VAT.

Entry requirements

To apply for this course, you should have:

What students think about Southampton Data Science Academy (Southampton University)

    Alexia Jarvis, Fundamentals of Data Science (Non-Technical)

    "The flexibility was brilliant. I work 8-5 every day, so I missed out on some things but I was able to access them later. I didn’t have to be online at a specific time, and there was a range of time options for the individual tutorials."

    Aaron Roberts, Data Science for Digital Marketing

    "It was great to be able to work when I had time, fit it around my work schedule and do bits at home or at the weekend if need be."

    Harriet Ash, Data Science for Digital Marketing

    "The tutors were very knowledgeable. I found that I didn’t have lots of questions as it was all clear and easy to follow, but it was good to check in with real people who I knew were there for me if I needed them."

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