Events Management (BA, BA (Hons))

Robert Gordon University the United Kingdom

For more information about Events Management at Robert Gordon University, please visit the webpage using the button above.

The award
BA, BA (Hons)

How long you will study
3 - 4 Years

Domestic course fees
find out

How you will study

Course starts

International course fees
find out

All study options

About Events Management at Robert Gordon University

Events have experienced rapid growth in recent decades, resulting in an industry emerging in its own right.

Countries all over the world are recognising the importance of events, politically, economically, socially and culturally, and are choosing to invest strategically. Consider the impacts of the Commonwealth Games, T in the Park, Offshore Europe, the Ryder Cup and the Edinburgh Festivals? Graduates from this course will be in a position to embrace local, national and international opportunities within the music, cultural/arts, sporting and business/corporate event sectors.

What you will study

Stage 1

Semester 1:

  • The Events Industry

  • Marketing

  • Event Conceptualisation and Design

  • Professional Communication Skills

Semester 2:

  • Event Operations

  • Introduction to Management Accounting

  • People Management

Semester 1 and Semester 2: Industy Experience Portfolio 1
Stage 2

Semester 1:

  • Event Impact

  • Organisational Behaviour

  • Corporate Event Management

  • Advertising Communication

Semester 2:

  • Managing Risk and Security in the Events Industry

  • Consumer Behaviour

  • Public Relations

Semester 1 and Semester 2: Industy Experience Portfolio 2
Stage 3

Semester 1:

  • Personal Selling & Sales Management

  • Event and Venue Sustainability

  • Keynote Speaker Series: Scoping and Planning

  • Business Research

Semester 2:

  • Keynote Speaker Series Staging and Evaluating

  • Managing Projects

  • Mega-Events: Regeneration and National Identity

Semester 1 and Semester 2: Industy Experience Portfolio 3
Stage 4

Semester 1:

  • Appraisal of Current Research Issues

  • Future Forecasting within the Events Industry

  • Research Project

  • Corporate Social Responsibility within the Events Industry

Semester 2:

  • Event Sponsorship and Fundraising

  • Research Project

  • Strategic Marketing Management

Semester 1 and Semester 2: Industy Experience Portfolio 4

Entry requirements

SQA Higher


GCE A Level


ILC Higher


IB Diploma


Alternative Qualifications

Equivalent overseas qualifications and some access programmes will be considered. Entry to year 3 with relevant HND qualifications. Applications welcomed from students with alternative qualifications and relevant work experience.

Degree Link Programme

Entry to year 3 of the Events Management course may be possible for those that have completed an HND in Events Management or equivalent at one of our partner FE Colleges.

Placements and accreditations

Your exposure to the events industry and the opportunity to gain real experience during the degree is a priority for the course management team. From Stage 1 onwards, you will build an Industry Experience Portfolio (IEP), where you will complete 400* hours (4 year programme) or 200* hours (advanced entry students) of work experience. This allows you to build a portfolio of experience, apply your learning continuously to the practical environment and of course build your network from day one. It is proposed that you will gain experience across the corporate, cultural/arts and leisure/sporting events sectors.

Study Abroad

In years 2 and 3, there may be opportunities to study with partner institutions in Europe as part of the Erasmus Programme. This is dependent on similar programmes being offered by partner institutions.

Fees and bursaries

Students from Scotland and the EU are not liable to pay fees and should apply to SAAS for funding.

If you are from England, Wales or Northern Ireland you should apply to the appropriate funding body.

England -

Wales -

Northern Ireland -

Fees for international students

  • Started 2006/07 - £8,300 pa for academic year 2009/10

  • Started 2007/08 - £8,750 pa for academic year 2009/10

  • Started 2008/09 - £9,350 pa for academic year 2009/10

  • Starting 2009/10 - £8,400 pa for academic year 2009/10

How to apply

All full-time undergraduate course applications to Robert Gordon University must be made through UCAS at

It is important that you keep track of your application process using the UCAS website, as it will update you on whether you have been offered a place from the University. It is also where you should respond to offers and receive confirmation of your place within your chosen course, rather than contacting the institution in the first instance.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA, BA (Hons)How you will studyFull-timeHow long you will study3 - 4 years
    Course startsSeptemberDomestic course fees find outInternational course fees find out

Entry requirements for this course

Contact Robert Gordon University to find course entry requirements.

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