BA (Hons) Global Management - pathway in Global Marketing Management (BA (Hons))

Regent's University London the United Kingdom

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The award
BA (Hons)

How long you will study
3 years

Domestic course fees
GBP 14475 per year

How you will study
full-time

Course starts
January, February, September

International course fees
GBP 14475 per year

All study options

About BA (Hons) Global Management - pathway in Global Marketing Management at Regent's University London

The BA (Hons) Global Management with pathways degree is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across five complementary areas of business practice, after which you follow a specialist pathway.

The Global Marketing Management pathway focuses on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy.

We examine marketing from a global perspective - combining theory with practice while keeping a strong customer orientation. You will also develop the knowledge and skills base to have foresight into the further development of the subject.

Why should I choose this programme?

A market is defined by what individual people need, want or desire. The key to effective marketing and business success is understanding and responding to what your customers tell you. The Global Marketing Management pathway explores contemporary marketing strategy and practice, tapping into the latest developments in the global marketplace.

Key skills, aims and objectives

  • Wide-ranging marketing skills, including the ability to identify marketing objectives within a global market and their impact on business operations
  • The ability to manage marketing policy, structure and implementation within a business context
  • Research and analytical skills
  • Strategic management and decision-making skills
  • Communications skills and the ability to propose and manage marketing communications
  • Operational skills: the ability to manage commercial retailing and distribution functions

Future opportunities

The Global Marketing Management pathway will provide you with the insight needed to identify marketing opportunities and the ability to develop appropriate strategies to put them into action. Marketing roles exist in diverse organisations ranging from small and medium enterprises to global corporations, government or non-governmental organisations.

Your broad understanding of marketing as a profession will make you a highly desirable employee in  marketing roles across diverse employment fields including media, finance, retail, health care, education and research and development.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsJanuary, February, SeptemberDomestic course feesGBP 14475 per yearInternational course feesGBP 14475 per year

Entry requirements

We require a minimum of three passes at GCE A Level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. Other international qualifications will also be accepted. For those applicants whose mother tongue is not English, we also require evidence of English language proficiency. Please refer to our website for further details.

Location of Regent's University London

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