MA Global Management - pathway in Marketing & Communications, MA

Regent's University London, the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MA	Full-time	12 - 16 months	September, January	GBP 14975 per year	GBP 14975 per year

About MA Global Management - pathway in Marketing & Communications, MA - at Regent's University London

The MA Global Management with pathways offers an enhanced study of global organisations, their management and the changing external context in which they operate.

We aim to prepare you to be a more effective global manager, leader and citizen.

The Global Marketing & Communications pathway provides insight into key global marketing issues and identifies underlying marketing principles and theory.

It will equip you with the necessary techniques and tools for developing marketing strategy and communications programmes, including company analysis, competitor analysis and customer-focused solutions.

You will gain an appreciation of strategic issues involved in market entry, consumer behaviour, new product development, brand management, sales force management, advertising, segmentation of markets, targeting markets and market positioning in the global arena.

Why should I choose this programme?

The marketing concept and its implementation underpin all successful business. Without customers to serve, a company would have no revenue and no reason to exist.

In a very real sense, therefore, marketing is the basis for a company’s existence. Increasingly, that basis is global, where knowledge of global marketing practices and strategies becomes a prerequisite for success in today’s inter-connected world.

This pathway will give you the opportunity to apply your knowledge and skills to real marketing challenges in international settings.

Key skills, aims and objectives

Skills of reflection and critical evaluation, used to solve problems and make global marketing decisions
Problem-solving and decision-making skills
Numeracy and quantitative research skill
Communication skills, including the ability to use a range of media in the preparation of business reports
Negotiation skills and the ability to persuade or influence others
Leadership skills
Team-working skills

Future opportunities

All kinds of organisations, including new start-up companies, small and medium-sized enterprises, global corporations and non-governmental organisations require marketing specialists to communicate effectively with their customers.

Your knowledge and skills will be valued by any organisation looking to win and retain customers for commercial gain and competitive advantage. Potential employment fields may include media, finance, retail, health care, education, government and research and development.

Entry requirements

A minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution. Exceptional entry: we welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must: hold a minimum of two years’ managerial work experience; provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for; be prepared to attend an interview with the Postgraduate Admissions Panel. Other international qualifications, as recommended by the National Academic Recognition Information Centre (NARIC) will also be accepted. For those applicants whose mother tongue is not English, we also require evidence of English language proficiency. Please refer to our website for further details.

Courses you may be interested in at other institutions

Below are some suggested courses at other providers that you may also be interested in:

Entrepreneurship, Innovation & Technology MSc

Strathclyde Business School, University of Strathclyde

MA Global Management - pathway in Marketing & Communications, MA

Study options for this course

About MA Global Management - pathway in Marketing & Communications, MA - at Regent's University London

Entry requirements

Courses you may be interested in at other institutions

Postgraduate pathways and pre-masters at other institutions

Other courses at Regent's University London

Related Information