Marketing, Queen Mary, University of London (QMUL)

Queen Mary, University of London (QMUL) the United Kingdom

For more information about Marketing at Queen Mary, University of London (QMUL), please visit the webpage using the button above.

The award

How long you will study
1 Years

Domestic course fees
GBP 12150 per year

How you will study

Course starts

International course fees
GBP 19550 per year

All study options

About Marketing at Queen Mary, University of London (QMUL)

This programme will provide you with a comprehensive knowledge of the working practices, theories and issues connected with the dynamic and increasingly important field of marketing and management in the global business arena. It will be attractive to both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field. The programme will identify processes of globalisation and their impact on multinational enterprises and national firms. It will compare strategies involved in international marketing, evaluate the use of brands and contrast different approaches to the study of marketing and their implications. You will gain an understanding of the nature of global brands and their centrality for sustainable relationships with major stakeholders and of the contribution of marketing to the success of international operations. You will also learn about the appropriateness of the use of qualitative and quantitative research methods for marketing.Course contentFour modules are taken in each semester and a dissertation is then written for submission by the end of September.Core modulesBrand Management Ethical Marketing International Marketing Communications International Strategy and Marketing Organisation Theory Research Methods for Business There is a wide range of Option Modules that may include: Finance for Development Innovation and Global Competition Multinationals and Global Business Organisational Consultancy Personnel Economics Qualitative Research Methods Quantitative Research Methods Strategic Games for Managers Second Semester Core Modules from other Business and Management Masters programmes.AssessmentAssessment takes a number of different forms, including coursework essays, assignments and presentations, and examinations that take place in May or early June. Students must achieve an overall pass in order to progress to their dissertation which has to be submitted by the end of September and must also be passed for a degree to be awarded.Entry requirementsA good upper-second class degree at undergraduate level or overseas equivalent. Students whose first language is not English must be able to demonstrate English language skills to a recognised standard of minimum IELTS 7.0 or equivalent: TOEFL (CBT) 237, TOEFL (written test) 580, Warwick English Language Test (WELT) BCC. Students who have an IELTS score of 6.5 or equivalent (including 6.5 for writing) will be accepted subject to their satisfactorily completing a pre-sessional English Language course run by the College. The cost of one module will be offset against fees for students who take up their Masters programme with the School of Business and Management.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study1 year
    Course startsSeptemberDomestic course feesGBP 12150 per yearInternational course feesGBP 19550 per year

Notes about fees for this course

There are a number of sources of funding available for Masters students.

These include a significant package of competitive Queen Mary University of London (QMUL) bursaries and scholarships in a range of subject areas, as well as external sources of funding.

Entry requirements

Students from outside of the UK help form a global community here at Queen Mary. For detailed country specific entry requirements please visit the International section of our website. If your first language is not English, you must provide evidence of your English language proficiency.

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