For more information about Advertising at OCAD University, please visit the webpage using the button above.

The award
BDes

How long you will study
4 Years

Domestic course fees
CAD 7700 per year

How you will study
full-time

Course starts
find out

International course fees
CAD 28000 per year

All study options

About Advertising at OCAD University

This is Canada's top advertising program through a combo of classes in graphic design, branding, creative copywriting and career-building skills. More than half of students get offered jobs before they even graduate at Canada's only four-year university advertising program.

In this program, instructors who work in the advertising field will teach you:

  • Design
  • Storytelling
  • Digital
  • Copywriting
  • Typography
  • Layout
  • Strategy
  • Consumer behaviours and market research
  • Art direction
  • Film
  • User experience
  • Public relations

You will learn storytelling from many different points of views. You will be encouraged to challenge tradition and consider different viewpoints and values.

In fourth year, you'll work in boot camps with real clients and create real campaigns. In the past, students have worked with McCain Pizza Pockets and Sony Playstation. This means you can say you've sold a creative concept before even finishing school - a huge advantage when you're looking for a job.

You'll also benefit from guest speakers from Canada's biggest ad agencies and have the opportunity to do internships. Acclaimed alum of the program include many top creative directors in Canada and worldwide, including Elspeth Lynn, Creative Director for Saatchi & Saatchi in London, UK, Wain Choi, Global VP ECD at Cheil Worldwide in Korea and Carlos Moreno, Global Chief Creative Officer for Cossette.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBDesHow you will studyFull-timeHow long you will study4 years
    Course starts find outDomestic course feesCAD 7700 per yearInternational course feesCAD 28000 per year

Notes about fees for this course

The fees listed here are approximate, and can vary from course to course. For more pricing information, please check the institution website.

Entry requirements

As outlined in the Admission Requirements (Undergraduate) Policy, applicants to OCAD University's undergraduate programs must meet minimum academic entrance requirements and submit:

  • Statement of Intent (required for all programs) and
  • Portfolio (required for all studio BFA, BDes programs) or
  • Writing sample (required for the BA in Visual and Critical Studies)
  • Official transcripts
  • English Language Proficiency Test results (if required)

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