Digital Marketing and Data Science (MSc)

emlyon business school France

For more information about Digital Marketing and Data Science at emlyon business school, please visit the webpage using the button above.

The award
MSc

How long you will study
18 Months

Domestic course fees
find out

How you will study
full-time

Course starts
September

International course fees
EUR 27000 per total

All study options

About Digital Marketing and Data Science at emlyon business school

18 months to become a digital marketing professional

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study18 months
    Course startsSeptemberDomestic course fees find outInternational course feesEUR 27000 per total

Notes about fees for this course

This tuition and fee charges are in effect for the 2022-2023 academic year and are subject to change for future years. All indicated fees include tuition, enrolment fees, academic expenses related to the International Seminar, and lifelong membership of emlyon business school alumni network.

Entry requirements

Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science:

  • A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
  • A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)

You can apply whilst studying the last year of the degree which makes you eligible for the program (Bachelor's Degree minimum).

emlyon business school introduced a new tool in the selection process which is in line with today's digital landscape and the practices of major international companies in their search for new talents.

Once your online application file completed, you will be asked to go through some digital tests including cognitive tests and professional role-playing linked with the program you're applying for and the emlyon business school's early maker spirit.

To take these digital tests that you will realize alone, we recommend you to adopt a professional posture and to be in a quiet place. These tests will last about 1 hour and a half. The digital tests will require a computer and a stable wifi connection.

What students think about emlyon business school

    Nicole - MSc in Management - European Triple Degree student

    Testimonial from Nicole - MSc in Management - European Triple Degree student, student at emlyon business school

    The MSc in Management - European Triple Degree – Grande Ecole is the most unique programme I’ve ever seen. Several months earlier, the thought of taking my master in France had never crossed my mind: I was looking for suitable programmes in the UK. But when I first found this programme in Lancaster’s website, I knew that the MSc in Management - European Triple Degree – Grande Ecole was the programme I wanted the most!
    There are plenty of reasons why I decided to join this programme. The curriculum for the first year includes many fundamental courses in management and business field. This is important for me because I haven’t taken any management related courses at university. And the opportunity of having a total one-year internship is another appealing point for me. This joint project will also provide a combined strength of global networks, which is an essential point for a business-world beginner like me. Based on the previous data, the class will represent a variety of nationalities and backgrounds, which will definitely create an advantage of understanding different cultural characteristics. 

    Cindy - MSc in International Hospitality Management student

    The “early makers” spirit of the program, focused on entrepreneurship and innovation, meet totally two of my career objectives which are to open my own chocolate factory, and a hotel school in Madagascar where young professional leaders will be able to compete on an international market.

    Read her full testimonial

    Charlotte, MSc in Digital Marketing & Data Science student

    Testimonial from Charlotte, MSc in Digital Marketing & Data Science student, student at emlyon business school

    The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem.

    These two fields of expertise are most of the time separated when they are taught in schools or even in professional environments. Having an experience in digital marketing, I was looking for a program that would give me more skills in my field but also in data science to have a full 360 vision. Finally, this unique training is anchored in globalization with courses in Paris, Shanghai and a learning trip in the United States. The international aspect of the program is very important when we talk about digital since there is no physical boundaries. Therefore studying in different major cities and environments is an advantage.

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