For more information about Digital Marketing and Data Science at emlyon business school, please visit the webpage using the button above.

The award
MSc

How long you will study
18 months

Domestic course fees
EUR 24000 per total

How you will study
full-time

Course starts
September

International course fees
EUR 24000 per total

All study options

About Digital Marketing and Data Science at emlyon business school

The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.

This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study18 months
    Course startsSeptemberDomestic course feesEUR 24000 per totalInternational course feesEUR 24000 per total

Notes about fees for this course

Pricing is for the 2019 intake. All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.

Entry requirements

Contact emlyon business school to find course entry requirements.

What students think about emlyon business school

    Nicole - MSc in Management - European Triple Degree student

    Testimonial from Nicole - MSc in Management - European Triple Degree student, student at emlyon business school

    The MSc in Management - European Triple Degree – Grande Ecole is the most unique programme I’ve ever seen. Several months earlier, the thought of taking my master in France had never crossed my mind: I was looking for suitable programmes in the UK. But when I first found this programme in Lancaster’s website, I knew that the MSc in Management - European Triple Degree – Grande Ecole was the programme I wanted the most!
    There are plenty of reasons why I decided to join this programme. The curriculum for the first year includes many fundamental courses in management and business field. This is important for me because I haven’t taken any management related courses at university. And the opportunity of having a total one-year internship is another appealing point for me. This joint project will also provide a combined strength of global networks, which is an essential point for a business-world beginner like me. Based on the previous data, the class will represent a variety of nationalities and backgrounds, which will definitely create an advantage of understanding different cultural characteristics. 

    Cindy - MSc in International Hospitality Management student

    The “early makers” spirit of the program, focused on entrepreneurship and innovation, meet totally two of my career objectives which are to open my own chocolate factory, and a hotel school in Madagascar where young professional leaders will be able to compete on an international market.

    Read her full testimonial

    Charlotte, MSc in Digital Marketing & Data Science student

    Testimonial from Charlotte, MSc in Digital Marketing & Data Science student, student at emlyon business school

    The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem.

    These two fields of expertise are most of the time separated when they are taught in schools or even in professional environments. Having an experience in digital marketing, I was looking for a program that would give me more skills in my field but also in data science to have a full 360 vision. Finally, this unique training is anchored in globalization with courses in Paris, Shanghai and a learning trip in the United States. The international aspect of the program is very important when we talk about digital since there is no physical boundaries. Therefore studying in different major cities and environments is an advantage.

Ask a question

Ask emlyon business school for more information by completing this form

Desired Start Year

Your question will be sent directly to emlyon business school. Your question is subject to the StudyLink terms and conditions. On submitting this form you are consenting to us sharing the information you have supplied with emlyon business school inline with the StudyLink privacy policy.

Location of emlyon business school

emlyon business school main campus is shown on the map below:

Explore emlyon business school

Click the following videos and images to expand or play