Master in Digital Marketing and Data Analytics, Master, emlyon business school

France

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Master	Full-time	1 - 2 year	September	find out	EUR 38500 total

About Master in Digital Marketing and Data Analytics, Master - at emlyon business school

This specialization is part of the Master in Innovation Degree (DSMI)

In the dynamic realm of digital marketing, mastering data-driven decision-making is not just advantageous—it's essential. For aspiring marketers, understanding how to design impactful marketing strategies, employ the right tactics and execute them proficiently is fundamental. Yet to excel in the field, mastering cutting edge technologies and marketing analytics, content marketing, CRM and data analysis is what truly sets you apart.

The Digital Marketing & Data Analytics program empowers you to become an expert in digital marketing and data analytics by mastering:

Tracking tools (Google Analytics)
Advertising Platforms (Meta for Business, Google Ads)
Data Wrangling (SQL)
Data Visualization (Power BI, Tableau)
Programming (R, Python)

At a strategic level, creating and implementing digital marketing strategies will require you to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve your goals.

Learn more about Master in Digital Marketing and Data Analytics, Master - at emlyon business school

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Notes about fees for this course

2-year course (entry in Year 1) : €38,500

The financing of tuition fees over two years breaks down as follows

1st year: €13,750
2nd year: €24,750

1-year course (entry in Year 2) : €28,750

The tuition fees indicated above are valid for 2025-2026 academic year.

Entry requirements

To apply for admission in Year 1, applicants must hold either:

A French State-recognized Licence degree (3-year degree)
An International Bachelor's degree in 3 years
A French Bachelor's degree in 4 years (grade bac+3 visé bac+4)
An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree

To apply for admission in Year 2, applicants must hold either:

A 4-year International Bachelor's degree
Have validated the first year of a State-recognized Master Degree
A State-recognized Licence degree or international Bachelor's degree in 3 years followed by a validated fourth year in a State-recognized Master's degree
Have validated 4 years of study in a 5-year State-recognized Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.

Fees, Funding and Scholarships at emlyon business school

As a socially responsible institution, every year, emlyon business school awards numerous scholarships. They are granted based on multiple criteria such as coherence with the program's missions and values, diversity, promotion of entrepreneurial mindset, excellence and need.

These scholarships are limited in number, so for students intending to apply, please contact emlyon business school as soon as possible to discuss the options.

Student reviews of emlyon business school

Find out what students say about emlyon business school

Integration experience for international students at emlyon

“I was drawn right away by the learning by doing approach espoused by emlyon and their whole earlymakers ethos. This was quickly proven to be the case once I got stuck into classes. I arrived from my native Peru with a certain amount of volunteering experience under my belt and would certainly like to keep this going, whilst here in France.

In terms of personal interaction, the International Student Office has played a key role so far, plus the various contacts you establish with your peers. And, on a more banal but just as important note, get your “Caisse d’allocations familiales” application in order asap as the financial support it can provide is not to be underestimated!” - Antonella, MiM student at emlyon business school

Discover the testimonials of international students of the Master in Management - Grande Ecole >

Pauline - MSc in International Hospitality Management student

Following a grounding in the areas of catering, wine and beverages, Pauline Mey saw an opportunity to create a niche in the hospitality market by setting up eco-responsible, technologically advanced hostels for clients from around the world seeking 3–4-star quality of service at a price that’s right. Duly equipped with the emlyon business school and Institut Lyfe (formerly Institut Paul Bocuse) MSc in International Hospitality Management, she successfully navigated a business launch that could have been blighted by the COVID-19 pandemic to make a real name for herself and her business venture “Beau M Hostel”.

Read her full testimonial

Christophe, MSc in International Marketing & Business Development student

For Christopher Rehfus – a german student – a return to France to continue studying made perfect sense, following a highly successful Erasmus semester spent in Lyon and prior internship experience. He explains why he chose emlyon business school, the MSc in International Marketing & Business Development, and why conditions at the school are so conducive to learning and integrating smoothly into life on campus.

How would you describe the settling-in period at emlyon business school?

Christopher Rehfus : To be honest, it was pretty seamless and for two main reasons. Firstly, I had already spent time not only in France but specifically Lyon, studying and working. I very quickly got a taste for the French lifestyle and fell in love with the city, which is vibrant and cosmopolitan, so it was not before too long that I became a genuine Francophile. Secondly, emlyon proved truly welcoming from the outset. Every member of staff at emlyon is supportive and willing to connect with the new students, which creates a safe environment to start studies. The spirit of a diverse and dynamic surrounding with engaging professors made me curious to learn more for the year to come.

Read his full testimonial