For more information about Digital Marketing and Data Science at emlyon business school, please visit the webpage using the button above.
18 months to become a digital marketing and data science professional!
The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.
The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.
Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…
Notes about fees for this course
Pricing is for the 2021 intake. All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.
Extension of studies beyond the official length of the program is subject to payment of €500 administration fees per year.
Admission is based on the following elements:
- A Bachelor’s degree in any field
Please note: 3-year Bachelor's degree may be accepted for excellent profiles, including French Bac +3
- English Proficiency test (for non-native speakers)
We remind you this program is fully delivered in English. Therefore, English full proficiency is required for you to be admitted, follow courses and efficiently interact with the other members of the cohort. For the Admission Process, your English level will be evaluated taking into consideration 3 different fundamentals:
- Examination of all written and redactional elements within the application file.
- The Video Interview
- Potential Face to face or Skype interview, if the Admission Board requires it.
Nicole - MSc in Management - European Triple Degree student
The MSc in Management - European Triple Degree – Grande Ecole is the most unique programme I’ve ever seen. Several months earlier, the thought of taking my master in France had never crossed my mind: I was looking for suitable programmes in the UK. But when I first found this programme in Lancaster’s website, I knew that the MSc in Management - European Triple Degree – Grande Ecole was the programme I wanted the most!
There are plenty of reasons why I decided to join this programme. The curriculum for the first year includes many fundamental courses in management and business field. This is important for me because I haven’t taken any management related courses at university. And the opportunity of having a total one-year internship is another appealing point for me. This joint project will also provide a combined strength of global networks, which is an essential point for a business-world beginner like me. Based on the previous data, the class will represent a variety of nationalities and backgrounds, which will definitely create an advantage of understanding different cultural characteristics.
Cindy - MSc in International Hospitality Management student
The “early makers” spirit of the program, focused on entrepreneurship and innovation, meet totally two of my career objectives which are to open my own chocolate factory, and a hotel school in Madagascar where young professional leaders will be able to compete on an international market.
Charlotte, MSc in Digital Marketing & Data Science student
The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem.
These two fields of expertise are most of the time separated when they are taught in schools or even in professional environments. Having an experience in digital marketing, I was looking for a program that would give me more skills in my field but also in data science to have a full 360 vision. Finally, this unique training is anchored in globalization with courses in Paris, Shanghai and a learning trip in the United States. The international aspect of the program is very important when we talk about digital since there is no physical boundaries. Therefore studying in different major cities and environments is an advantage.
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