Digital Marketing and Data Science, MSc

emlyon business school, France

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	18 months	September	find out	EUR 27000 per total

About Digital Marketing and Data Science, MSc - at emlyon business school

18 months to become a digital marketing professional

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…

Learn more about Digital Marketing and Data Science, MSc - at emlyon business school

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Notes about fees for this course

This tuition and fee charges are in effect for the 2022-2023 academic year and are subject to change for future years. All indicated fees include tuition, enrolment fees, academic expenses related to the International Seminar, and lifelong membership of emlyon business school alumni network.

Entry requirements

Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science :

A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)

You can apply whilst studying the last year of the degree which makes you eligible for the program (Bachelor's Degree minimum).

emlyon business school introduced a new tool in the selection process which is in line with today's digital landscape and the practices of major international companies in their search for new talents.

Once your online application file completed, you will be asked to go through some digital tests including cognitive tests and professional role-playing linked with the program you're applying for and the emlyon business school's early maker spirit.

To take these digital tests that you will realize alone, we recommend you to adopt a professional posture and to be in a quiet place. These tests will last about 1 hour and a half. The digital tests will require a computer and a stable wifi connection.

Student reviews of emlyon business school

Find out what students say about emlyon business school

Michelle - MSc in Management - Grande Ecole

The program offers a complete range of core management and specialization courses for students from diverse backgrounds.

Parallel to my academic course, I have also acquired 18 months of work experience (a 6-month internship and a 12-month apprenticeship) in a French automotive company as a program controller, where I was able to acquire professional skills through a very practical experience. It was not always easy to find a balance between work and study, and to manage the stressful rhythm. The Employer Engagement Manager from the school at that time provided me with support and coaching, which was valuable for a young student, and I appreciated it very much.

As an emlyon business school student, I have also had the opportunity to participate in many different career and social events organized by emlyon, which helped me to build my first network in France as foreign student.

emlyon is an internationally renowned business school and one of its strengths is the employability of its graduates. For my part, I have got my first CDI job offer (permanent contract) in a well-known consulting firm before finishing my last year of studies through a career forum organized on the campus.

Read her full testimonial

Cindy - MSc in International Hospitality Management student

The “early makers” spirit of the program, focused on entrepreneurship and innovation, meet totally two of my career objectives which are to open my own chocolate factory, and a hotel school in Madagascar where young professional leaders will be able to compete on an international market.

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Charlotte, MSc in Digital Marketing & Data Science student

The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem.

These two fields of expertise are most of the time separated when they are taught in schools or even in professional environments. Having an experience in digital marketing, I was looking for a program that would give me more skills in my field but also in data science to have a full 360 vision. Finally, this unique training is anchored in globalization with courses in Paris, Shanghai and a learning trip in the United States. The international aspect of the program is very important when we talk about digital since there is no physical boundaries. Therefore studying in different major cities and environments is an advantage.