Digital Marketing and Data Science, MSc, emlyon business school

France

Visit course webpage

Photos and Videos

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	18 months	September	find out	EUR 27900 total

About Digital Marketing and Data Science, MSc - at emlyon business school

18 months to become a digital marketing professional

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…

Learn more about Digital Marketing and Data Science, MSc - at emlyon business school

Visit course webpage

Notes about fees for this course

This tuition and fee charges are in effect for the 2024-2025 academic year and are subject to change for future years. All indicated fees include tuition, enrolment fees, academic expenses related to the International Seminar, and lifelong membership of emlyon business school alumni network.

Entry requirements

Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science :

A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
Possible exception for 3 year Bachelor Degree

You can apply whilst studying the last year of the degree which makes you eligible for the program (Bachelor's Degree minimum).

emlyon business school introduced a new tool in the selection process which is in line with today's digital landscape and the practices of major international companies in their search for new talents.

Once your online application file completed, you will be asked to go through some digital tests including cognitive tests and professional role-playing linked with the program you're applying for and the emlyon business school's early maker spirit.

To take these digital tests that you will realize alone, we recommend you to adopt a professional posture and to be in a quiet place. These tests will last about 1 hour and a half. The digital tests will require a computer and a stable wifi connection.

Fees, Funding and Scholarships at emlyon business school

As a socially responsible institution, every year, emlyon business school awards numerous scholarships. They are granted based on multiple criteria such as coherence with the program's missions and values, diversity, promotion of entrepreneurial mindset, excellence and need.

These scholarships are limited in number, so for students intending to apply, please contact emlyon business school as soon as possible to discuss the options.

Student reviews of emlyon business school

Find out what students say about emlyon business school

Michelle - MSc in Management - Grande Ecole

The program offers a complete range of core management and specialization courses for students from diverse backgrounds.

Parallel to my academic course, I have also acquired 18 months of work experience (a 6-month internship and a 12-month apprenticeship) in a French automotive company as a program controller, where I was able to acquire professional skills through a very practical experience. It was not always easy to find a balance between work and study, and to manage the stressful rhythm. The Employer Engagement Manager from the school at that time provided me with support and coaching, which was valuable for a young student, and I appreciated it very much.

As an emlyon business school student, I have also had the opportunity to participate in many different career and social events organized by emlyon, which helped me to build my first network in France as foreign student.

emlyon is an internationally renowned business school and one of its strengths is the employability of its graduates. For my part, I have got my first CDI job offer (permanent contract) in a well-known consulting firm before finishing my last year of studies through a career forum organized on the campus.

Read her full testimonial

Pauline - MSc in International Hospitality Management student

Following a grounding in the areas of catering, wine and beverages, Pauline Mey saw an opportunity to create a niche in the hospitality market by setting up eco-responsible, technologically advanced hostels for clients from around the world seeking 3–4-star quality of service at a price that’s right. Duly equipped with the emlyon business school and Institut Lyfe (formerly Institut Paul Bocuse) MSc in International Hospitality Management, she successfully navigated a business launch that could have been blighted by the COVID-19 pandemic to make a real name for herself and her business venture “Beau M Hostel”.

Read her full testimonial

Christophe, MSc in International Marketing & Business Development student

For Christopher Rehfus – a german student – a return to France to continue studying made perfect sense, following a highly successful Erasmus semester spent in Lyon and prior internship experience. He explains why he chose emlyon business school, the MSc in International Marketing & Business Development, and why conditions at the school are so conducive to learning and integrating smoothly into life on campus.

How would you describe the settling-in period at emlyon business school?

Christopher Rehfus : To be honest, it was pretty seamless and for two main reasons. Firstly, I had already spent time not only in France but specifically Lyon, studying and working. I very quickly got a taste for the French lifestyle and fell in love with the city, which is vibrant and cosmopolitan, so it was not before too long that I became a genuine Francophile. Secondly, emlyon proved truly welcoming from the outset. Every member of staff at emlyon is supportive and willing to connect with the new students, which creates a safe environment to start studies. The spirit of a diverse and dynamic surrounding with engaging professors made me curious to learn more for the year to come.

Read his full testimonial