Master in Digital Marketing and Data Analytics, Master, emlyon business school

France

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Master	Full-time	1 - 2 year	September	find out	EUR 38500 total

About Master in Digital Marketing and Data Analytics, Master - at emlyon business school

Embark on a transformative journey with our Master in Digital Marketing & Data Analytics, where future leaders are forged in the dynamic world of data-driven marketing. In an ever-evolving landscape, you'll master the art of designing, implementing, and refining marketing strategies through cutting-edge data analytics and consumer insights.

Dive into a world of practical, hands-on experience with essential tools such as Google Analytics, SQL, Power BI, Python, and Google Ads.
Beyond technical proficiency, you will gain expertise in data governance, ethical considerations, and legal frameworks that are crucial in shaping impactful digital campaigns.

Our graduates emerge as visionary leaders ready to spearhead digital projects, assess campaign effectiveness, and steer strategic decisions in global corporations, innovative digital agencies, and pioneering start-ups. If you're ready to challenge yourself and make your mark in the world of digital marketing, this program is your gateway to success. Unleash your potential and join a network of top-tier professionals!

Learn more about Master in Digital Marketing and Data Analytics, Master - at emlyon business school

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Notes about fees for this course

Tuition fees

1-year course (entry in Year 2) : €28,750

2-year course (entry in Year 1) : €38,500

The financing of tuition fees over two years breaks down as follows

1st year: €13,750
2nd year: €24,750

The tuition fees indicated above are valid for the 2026-2027 academic year.

Entry requirements

Students holding at minimum one of the following degrees can apply to the Master in Digital Marketing & Data Analytics:

To apply for admission in Year 1, applicants must hold either:

A 3-year Bachelor’s degree (equivalent to 180 ECTS credits)
An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree

To apply for admission in Year 2, applicants must hold either:

A 4-year Bachelor's degree (equivalent to 240 ECTS credits)
Have validated the first year of a State-recognized Master Degree
An ECTS credit equivalence attestation with at least 240 ECTS credits obtained in a State-recognized Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.

The Student needs to obtain (or maintain) a valid passport for the entire duration of their studies, in order to meet the international mobility requirements that are mandatory for the program.

Fees, Funding and Scholarships at emlyon business school

As a socially responsible institution, every year, emlyon business school awards numerous scholarships. They are granted based on multiple criteria such as coherence with the program's missions and values, diversity, promotion of entrepreneurial mindset, excellence and need.

These scholarships are limited in number, so for students intending to apply, please contact emlyon business school as soon as possible to discuss the options.

Student reviews of emlyon business school

Find out what students say about emlyon business school

Theodore - Master in Management - Grande Ecole student

emlyon was a stand-out choice for many reasons, including but not limited to its reputation as being consistently in the top French business schools, its leading employability figures, and the state-of-the-art new facilities/campus offered in the heart of Lyon, a beautiful city with many vibrant activities. Overall, emlyon offers a lot of what’s best in uni life with many social activities and opportunities for extracurricular engagement, as well as the resources necessary to propel you into your desired line of work, all in a great environment.

Marie - MSc in Sports, Entertainment & Lifestyle student

For me, emlyon business school stood out due to its strong reputation and international recognition, which are important when building a career. The diversity of the student body was also a key factor, working alongside peers from so many different countries and cultures is an enriching experience. I believe this global perspective enhances learning and fosters personal growth. Additionally, the international opportunities offered by the program, like the seminars in London and the upcoming time in Canada, really appealed to me. These experiences align perfectly with my goal of developing a well-rounded, international career in the sports industry.

Christopher - MSc in International Marketing & Business Development student

For Christopher Rehfus – a german student – a return to France to continue studying made perfect sense, following a highly successful Erasmus semester spent in Lyon and prior internship experience. He explains why he chose emlyon business school, the MSc in International Marketing & Business Development, and why conditions at the school are so conducive to learning and integrating smoothly into life on campus.

How would you describe the settling-in period at emlyon business school?

Christopher Rehfus : To be honest, it was pretty seamless and for two main reasons. Firstly, I had already spent time not only in France but specifically Lyon, studying and working. I very quickly got a taste for the French lifestyle and fell in love with the city, which is vibrant and cosmopolitan, so it was not before too long that I became a genuine Francophile. Secondly, emlyon proved truly welcoming from the outset. Every member of staff at emlyon is supportive and willing to connect with the new students, which creates a safe environment to start studies. The spirit of a diverse and dynamic surrounding with engaging professors made me curious to learn more for the year to come.