This creative course mixes design and theory, and focuses on the visual communication of brand, product and service in the global fashion industry; how the message and image of the fashion brand or product is best communicated to the consumer.
You'll develop visual communication skills across a broad range of creative mixed media, including photography and styling, art direction and graphics, print and digital design, film and interactive, and 3D and retail design. You'll learn to apply these to areas of the industry such as fashion media, branding, advertising, print, visual merchandising, retail environments, events and PR, and trend prediction and forecasting.
Combining your theoretical understanding of the relationships between design codes, brand narratives and communication, you'll learn how to generate great ideas that stand up to be tested in a business context.
Although this is a creative course, you don't need to have a background in art, design or fashion, or a creative portfolio.
- Gain visual confidence – whether you're working on a photo shoot or a website, you'll get to create and curate.
- Work on live projects and briefs with organisations from a range of market levels and sectors. This has recently included All Saints, Topshop, Stephen Jones Millinery, Unilever, and BMW.
- Enter high-profile industry competitions like L'Oréal Brandstorm and All Walks Beyond the Catwalk's Diversity NOW!
- Benefit from the experience of guest speakers and industry experts such as John Lyle from John Lyle Brand Experience, Sally Denton from The Trend Boutique, and legendary fashion writer Colin McDowell.
- Attend optional study trips to international fashion capitals such as New York, Paris, Berlin, and Tokyo.
- Apply to take part in international exchanges to places like the Fashion Institute of Technology in New York.
- Visit companies, exhibitions and trade fairs to learn about the international market.
- Tailor your projects to the area of the industry you're most interested in, and which supports your career ambitions.
- 95% of graduates from this course are in employment or further study within six months of graduating. (DLHE Survey 2015/16)
Get a glimpse of our Fashion Management, Marketing and Communication courses
How you're taught
You will be taught through a variety of teaching and learning experiences which will include:
- team and individual work.
Assessment for this course is 100% through coursework. You will be assessed at the end of each module and awarded a grade. You will receive feedback throughout. Depending on the module, you may be assessed through:
- illustrated reports
- team project work
- a reflective learning journal
Your final degree mark will be based 100% on your final year work.
Trips and study visits
This course has an international perspective that is reinforced by optional visits to major fashion capitals.
In Year One, this includes an optional five-day study trip to New York, with a visit to Manhattan's Fashion Institute of Technology (FIT).
In Year Two, you'll get to visit events in some of Europe's major fashion capitals such as Première Vision, Paris and Pitti Filati, Florence. In Year Three, you could visit an international fashion city such as Tokyo.
You'll also get to visit companies, exhibitions and trade fairs to learn about the international market. Recent examples include Bread & Butter in Berlin, Boots headquarters, L'Oréal headquarters, and ANN INC.
The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Communication and Promotion students can apply to take part in. Recently one of our students has spent time studying at the Royal Melbourne Institute of Technology (RMIT) in Australia.
The University is also part of the Erasmus+ programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus+ is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.
You will exhibit your work as part of our Degree Show. This event includes all final-year students across NTU's Art and Design courses, and is a great platform for you to showcase your work to members of the creative industries.
You will also have the opportunity to be selected to exhibit your work to industry at Graduate Fashion Week in London, the world's leading event for fashion graduates.
- Year 1 coursework (100%).
- Year 2 coursework (100%).
- Year 3 coursework (100%).
A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:
- Year 1 lectures/seminars/workshops (21%), independent study (79%).
- Year 2 lectures/seminars/workshops (20%), independent study (80%).
- Year 3 lectures/seminars/workshops (20%), independent study (80%).
Careers and employability
Employability for this course is excellent, with 95% of students form this course going on to employment or further study within six months of graduating. (DLHE survey 2015/16)
Live projects, flexible work experience, visiting industry experts, competitions and careers guidance will all help to enhance your employability.
Graduate roles include web design, marketing, press and PR, fashion branding, and buying and merchandising. Recent graduate destinations include:
- ACHICA, buying assistant
- Abbott Mead Vickers BBDO, creative assistant
- Alfred Dunhill, web designer
- Arcadia, buyer
- Atelier Mayar.com, PR and marketing coordinator
- Bauer Media, marketing intern
- Beauty Seen PR, press assistant
- Boots, fashion brand consultant
- L'Oréal, trade marketing intern, market research intern
- Mary Portas, insight and strategy intern
- Office Shoes, visual merchandising assistant
- Ozwald Boateng, PR officer
- Red Bull, international brand marketing
- Sunday Telegraph, fashion coordinator
- Splendid Communications, account executive
- Stephen Jones Millinery, head of PR
- The Universal Works, e-commerce assistant.
YouFirst – working with our Employability Team
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the Internet. You can benefit from this at any time during your studies and up to three years after completing your course.
Links with industry
There's no work placement year on this course, so we bring the industry to you.
From Year One you'll have the opportunity to work on live projects with real clients. Our students have recently worked with Paul Smith, Reiss, Unilever, L'Oréal, The Future Laboratory, All Saints, Stephen Jones Millinery, and the British Fashion Council.
Entering industry competitions will help you to gain experience and to network. Our students have been successful in the following competitions:
- Graduate Fashion Week's Boohoo.com Fashion Innovation Award
- All Walks Beyond the Catwalk's Diversity NOW! (magazine and journalism)
- L'Oreal Brandstorm (product extension and promotion team project). This year, three of our students travelled to Paris to represent the UK in the world finals.
- River Island Rocks (events management and marketing)
- Elle Beauty Breakthrough Award (journalism and fashion commentary)
- Company magazine's #CompanyGrads fashion graduate takeover.
Work placement and internship opportunities
We actively encourage you to undertake work experience alongside your studies. Our Employability team is on hand to support you – through workshops, drop-in sessions and other activities – in applying for placement and professional practice opportunities.
Our Fashion Communication and Promotion students have recently completed work placements with:
- Schön magazine
- Nicole Farhi
- Company magazine
- Maverick Publicity
- Heat magazine
- Bauer Media.
You will be based in the Barnes Wallis building at the heart of the City Campus, with its modern teaching rooms, collaborative working spaces and Mac suite. These facilities are dedicated to students studying:
- BA (Hons) Fashion Management
- BA (Hons) Fashion Marketing and Branding
- BA (Hons) International Fashion Business (one year top-up).