Fashion Communication and Promotion (BA (Hons))

For more information about Fashion Communication and Promotion at Nottingham Trent University, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 years

Domestic course fees
GBP 9250 per year

How you will study

Course starts

International course fees
GBP 13450 per year

All study options

About Fashion Communication and Promotion at Nottingham Trent University

This creative course mixes design and theory, and focuses on the visual communication of brand, product and service in the global fashion industry; how the message and image of the fashion brand or product is best communicated to the consumer.

You'll develop visual communication skills across a broad range of creative mixed media, including photography and styling, art direction and graphics, print and digital design, film and interactive, and 3D and retail design. You'll learn to apply these to areas of the industry such as fashion media, branding, advertising, print, visual merchandising, retail environments, events and PR, and trend prediction and forecasting.

Combining your theoretical understanding of the relationships between design codes, brand narratives and communication, you'll learn how to generate great ideas that stand up to be tested in a business context.

Although this is a creative course, you don't need to have a background in art, design or fashion, or a creative portfolio.

Key features

  • Gain visual confidence – whether you're working on a photo shoot or a website, you'll get to create and curate.
  • Work on live projects and briefs with organisations from a range of market levels and sectors. This has recently included All Saints, Topshop, Stephen Jones Millinery, Unilever, and BMW.
  • Enter high-profile industry competitions like L'Oréal Brandstorm and All Walks Beyond the Catwalk's Diversity NOW!
  • Benefit from the experience of guest speakers and industry experts such as John Lyle from John Lyle Brand Experience, Sally Denton from The Trend Boutique, and legendary fashion writer Colin McDowell.
  • Attend optional study trips to international fashion capitals such as New York, Paris, Berlin, and Tokyo.
  • Apply to take part in international exchanges to places like the Fashion Institute of Technology in New York.
  • Visit companies, exhibitions and trade fairs to learn about the international market.
  • Tailor your projects to the area of the industry you're most interested in, and which supports your career ambitions.
  • 95% of graduates from this course are in employment or further study within six months of graduating. (DLHE Survey 2015/16)

Get a glimpse of our Fashion Management, Marketing and Communication courses

How you're taught

You will be taught through a variety of teaching and learning experiences which will include:

  • lectures
  • demonstrations
  • workshops
  • seminars
  • tutorials
  • team and individual work.


Assessment for this course is 100% through coursework. You will be assessed at the end of each module and awarded a grade. You will receive feedback throughout. Depending on the module, you may be assessed through:

  • illustrated reports
  • team project work
  • a reflective learning journal
  • presentations.

Your final degree mark will be based 100% on your final year work.

Trips and study visits

This course has an international perspective that is reinforced by optional visits to major fashion capitals.

In Year One, this includes an optional five-day study trip to New York, with a visit to Manhattan's Fashion Institute of Technology (FIT).

In Year Two, you'll get to visit events in some of Europe's major fashion capitals such as Première Vision, Paris and Pitti Filati, Florence. In Year Three, you could visit an international fashion city such as Tokyo.

You'll also get to visit companies, exhibitions and trade fairs to learn about the international market. Recent examples include Bread & Butter in Berlin, Boots headquarters, L'Oréal headquarters, and ANN INC.

Exchange opportunities

The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Communication and Promotion students can apply to take part in. Recently one of our students has spent time studying at the Royal Melbourne Institute of Technology (RMIT) in Australia.

The University is also part of the Erasmus+ programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus+ is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.

Degree Show

You will exhibit your work as part of our Degree Show. This event includes all final-year students across NTU's Art and Design courses, and is a great platform for you to showcase your work to members of the creative industries.

You will also have the opportunity to be selected to exhibit your work to industry at Graduate Fashion Week in London, the world's leading event for fashion graduates.

Assessment methods

  • Year 1 coursework (100%).
  • Year 2 coursework (100%).
  • Year 3 coursework (100%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (21%), independent study (79%).
  • Year 2 lectures/seminars/workshops (20%), independent study (80%).
  • Year 3 lectures/seminars/workshops (20%), independent study (80%).

Careers and employability

Employability for this course is excellent, with 95% of students form this course going on to employment or further study within six months of graduating. (DLHE survey 2015/16)

Live projects, flexible work experience, visiting industry experts, competitions and careers guidance will all help to enhance your employability.

Graduate roles include web design, marketing, press and PR, fashion branding, and buying and merchandising. Recent graduate destinations include:

  • ACHICA, buying assistant
  • Abbott Mead Vickers BBDO, creative assistant
  • Alfred Dunhill, web designer
  • Arcadia, buyer
  • Atelier, PR and marketing coordinator
  • Bauer Media, marketing intern
  • Beauty Seen PR, press assistant
  • Boots, fashion brand consultant
  • L'Oréal, trade marketing intern, market research intern
  • Mary Portas, insight and strategy intern
  • Office Shoes, visual merchandising assistant
  • Ozwald Boateng, PR officer
  • Red Bull, international brand marketing
  • Sunday Telegraph, fashion coordinator
  • Splendid Communications, account executive
  • Stephen Jones Millinery, head of PR
  • The Universal Works, e-commerce assistant.

YouFirst – working with our Employability Team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the Internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Links with industry

There's no work placement year on this course, so we bring the industry to you.

From Year One you'll have the opportunity to work on live projects with real clients. Our students have recently worked with Paul Smith, Reiss, Unilever, L'Oréal, The Future Laboratory, All Saints, Stephen Jones Millinery, and the British Fashion Council.

Entering industry competitions will help you to gain experience and to network. Our students have been successful in the following competitions:

  • Graduate Fashion Week's Fashion Innovation Award
  • All Walks Beyond the Catwalk's Diversity NOW! (magazine and journalism)
  • L'Oreal Brandstorm (product extension and promotion team project). This year, three of our students travelled to Paris to represent the UK in the world finals.
  • River Island Rocks (events management and marketing)
  • Elle Beauty Breakthrough Award (journalism and fashion commentary)
  • Company magazine's #CompanyGrads fashion graduate takeover.

Work placement and internship opportunities

We actively encourage you to undertake work experience alongside your studies. Our Employability team is on hand to support you – through workshops, drop-in sessions and other activities – in applying for placement and professional practice opportunities.

Our Fashion Communication and Promotion students have recently completed work placements with:

  • Schön magazine
  • Nicole Farhi
  • Company magazine
  • Maverick Publicity
  • Heat magazine
  • ASOS
  • Bauer Media.


You will be based in the Barnes Wallis building at the heart of the City Campus, with its modern teaching rooms, collaborative working spaces and Mac suite. These facilities are dedicated to students studying:

  • BA (Hons) Fashion Management
  • BA (Hons) Fashion Marketing and Branding
  • BA (Hons) International Fashion Business (one year top-up).

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course feesGBP 9250 per yearInternational course feesGBP 13450 per year

Notes about fees for this course

The tuition fee for UK home students joining NTU in 2018/19 on a full-time undergraduate/foundation degree programme, will be £9,250.

The fee for those who have a year-long placement as part of a sandwich course, or spend a year studying or working abroad will be published here once confirmed.

The University reviews its tuition fees each year. The fees for Home (UK / EU) undergraduate students for 2018-19 are £9250. As a guide and to enable you to plan your finances the current expectation is that the University’s current fee of £9250 per annum may increase for subsequent years of study in line with inflation and as specified by the Government.

Entry requirements

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs - English and Maths or Science grade C / 4.

Other requirements

The UCAS Tariff

In 2016 the UCAS Tariff changed. In the new tariff, the numbers awarded to qualifications are very different. So, whereas previously a B at A-level was worth 100 points, in the new tariff it is now 40 points. Sound confusing? Don't worry. We've created this calculator to help you work it out.

If you hold international qualifications, take a look at the alternative qualifications we accept for this course.

Are you an international student whose qualifications don't meet the entry requirements? You can prepare for this course at Nottingham Trent International College (NTIC). The college is on our City Campus, and NTIC students can use all of the University's facilities.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Don't meet the entry requirements?

Consider a Foundation or Pathway course at Nottingham Trent University to prepare for your chosen course:

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    Claudia Agyemang-Yeboah, Human Rights and Justice – LLM, (Ghana)

    Testimonial from Claudia Agyemang-Yeboah, Human Rights and Justice – LLM, (Ghana), student at Nottingham Trent University

    “The city is ideal. I’ve been to London a couple of times and frankly it is too busy and too big for me. Nottingham has a city vibe but it’s smaller and as I am based on City Campus there are so many places that you can go without having to even use transportation which economically is very good as well!”

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    Makayla Martinez, BA (Hons) Fashion Communication and Promotion, (United States of America)

    Testimonial from Makayla Martinez, BA (Hons) Fashion Communication and Promotion, (United States of America), student at Nottingham Trent University

    "I am 21 and have changed my plans but I think it is the best decision I have made in my life. Fashion has always been my dream and since being here last year, I had never felt such a sense of belonging.

    "I chose NTU because of the social side and the sense of community. This seemed so prevalent here; I have made so many friends from all over the world. There is so much to do in the city. It is so friendly and unified!"

    “My main piece of advice would be to do research about the city before you arrive. Make sure you know where your accommodation is in relation to the rest of the city and where you will be studying, that is really important. I had no idea how big the city was so at the beginning it took time to find out what grocery stores there were and where was good to eat out. Research will help with this as well as not being afraid to explore and find new things. You can ask anyone for help too as it is a really friendly city."

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    Testimonial from Kamakshi Marwah, MSc Applied Child Psychology, (India), student at Nottingham Trent University

    “While applying I considered other university courses but NTU had better facilities to offer and the course offered a proper melange of theories and real world applications. I was very particular about module structure, programme-based ranking and university rankings. NTU has a prestigious reputation and the quality of learning they provide is something I considered while applying to this University.”

    “Location was one of the key features of this University as you will find everything conveniently located. Another important aspect is that it is very student friendly. Nottingham has been like living a dream - it has given me a once in a life time opportunity to explore and live independently.”

    “Every day has become a new learning chapter. I believe that my learning as a postgraduate student has significantly enhanced my capabilities and skills set which will help me for my future career. Postgraduate study has given me a new dimension to my career plans as I have discovered new career opportunities where I can work and give back to society. I plan to work as a counsellor or child psychologist in a school or charitable organisation and, after gaining few years of professional experience, I would also consider pursuing a PhD.”

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