How does social media influence our everyday lives? What impact does digital advertising have on online and in-store sales? How to choose an audience and provide them with engaging and creative content?
All these questions and more are introduced, discussed and answered while studying for your undergraduate degree in Communication and Digital Marketing.
The purpose of this study programme is to develop communication and digital marketing competencies and prepare for a successful career. It requires theoretical background, knowledge of the organization's environments and context, the specific knowledge of various platforms and practical knowledge through the use of tools and techniques for content marketing.
This knowledge will be instrumental for you to build a successful career in advertising and communications industry.