the United Kingdom
Manchester Metropolitan University| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 year | September | GBP 8500 per year | GBP 16500 per year |
The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.
This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.
With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.
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