Italy
IED – Istituto Europeo di Design| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| Summer School | Full-time | 3 weeks | June | - | EUR 2600 total |
A general overview of marketing and an introduction to the Italian fashion industry.
The course gives you an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience.
During the three-week course you learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy.
Contact IED – Istituto Europeo di Design to find course entry requirements.
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