Digital Marketing - Barcelona, Spain (BBA)

Harbour.Space University Spain

For more information about Digital Marketing - Barcelona, Spain at Harbour.Space University, please visit the webpage using the button above.

The award
BBA

How long you will study
3 Years

Domestic course fees
EUR 19900 per year

How you will study
full-time

Course starts
find out

International course fees
EUR 19900 per year

All study options

About Digital Marketing - Barcelona, Spain at Harbour.Space University

The Harbour.Space Digital Marketing Bachelor’s programme gives students a comprehensive knowledge of analytics, strategy, business, finance, and creative collaboration to allow them to help the businesses of tomorrow succeed. The programme combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing.

Year 1 | In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy, and law. As they build their foundational knowledge, business vocabulary, hone new competencies, and forge ties, the huge need for marketing in business and its central role becomes clear.

Modules:

  • Digital Media Evolution
  • Business Fundamentals
  • Competitive Firm Strategies
  • Marketing Fundamentals
  • Macroeconomics
  • Microeconomics
  • Consumer Behaviour
  • Introduction to Statistical Methods
  • Master Classes with Leading Practitioners
  • Digital Marketing as Part of the Overall Marketing Mix
  • Financial Accounting
  • Managerial Accounting
  • History Of Design
  • English for the Industry
  • Leadership & Group Dynamics
  • Introduction to Programming for Marketing Professionals
  • Big Data & Emerging Technologies

Year 2 | In the second year students are introduced to marketing fundamentals. They learn about core principles and recent phenomena, while they will gain strategic and analytical skills. The objectives of this academic year are to demonstrate the role of marketing within the business; to understand the core differences between traditional and digital marketing; to learn the instruments and methods of effective digital marketing; to explore the relationship of marketing with other segments within a business and chiefly - to demonstrate how effective marketing can create value for customers.

Immersive workshops by leading international professionals will give students a taste of their future professional environments and allow them to form their own ideas about digital marketing. While this year contains a lot of new knowledge, students are challenged to apply their newly acquired skills and learnings during their first client project.

Modules:

  • Social Media Marketing
  • Viral Marketing
  • Digital Assets
  • PR & Content
  • SEM & SEO
  • Web Analytics
  • Performance Marketing
  • E-Research & Surveys
  • Introduction to Interaction Design
  • Negotiations
  • Marketing as a Job
  • Data Visualisation
  • Technical Project Management
  • Client Project

Year 3 | In the third year, students will primarily focus on deepening their specialised knowledge of digital marketing methods and instruments gathered throughout the first two years of the programme. In this final year, students gain the theoretical and applied background to plan, design, execute, evaluate, and oversee highly effective marketing strategies and become qualified for positions in sales, marketing research, or marketing management. In order to prepare students for a transition to real world careers, special emphasis is placed on developing student’s abilities in effective professional communication, sales and presentation skills, negotiation, and leadership. A significant amount of time will be dedicated to the personal Capstone project, which may be executed for a client or in the form of their own business endeavour.

Modules:

  • Storytelling in a Digital World
  • Mobile Marketing
  • E-Commerce
  • CRM & Loyalty Programmes
  • Gamification
  • Online Video
  • Digital Media Planning
  • Digital Strategy
  • Virtual Company Legal Environment
  • Selling & Presenting
  • Business, Entrepreneurship & Self Promotion
  • User Experience Design
  • China's Internet Market
  • Programming II For Marketing Professionals

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBBAHow you will studyFull-timeHow long you will study3 years
    Course starts find outDomestic course feesEUR 19900 per yearInternational course feesEUR 19900 per year

Entry requirements

While we are highly selective, we do not base the decision on the review of the grades and transcripts alone. We consider the overall certificates, motivation, and recommendation letters as well as awards, achievements, and extracurricular activities. 

Mandatory: 

- CV

- Capstone Proposal

- Diploma and transcript of highest education level

Optional:

- Recommendation Letters

English requirements:

- 100% of classes are taught in English. We assess your language proficiency during your admissions interview. 

- If you have a proficiency certificate from either TOEFL, IELTS, Cambridge, or SATs, this will strengthen your application and you’re welcome to upload it.

Don't meet the entry requirements?

Consider a Foundation or Pathway course at Harbour.Space University to prepare for your chosen course:

What students think about Harbour.Space University

    Irakli - Master in Digital Marketing

    Testimonial from Irakli - Master in Digital Marketing, student at Harbour.Space University

    I did my masters in Digital Marketing at Harbour.Space University in Barcelona. Probably the best investment I've made in recent years. The value you'll get from this university is not necessarily by learning different tools and strategies but rather from the exposure to the industry and top people working there (which I think is what exactly Master's courses should be about). Also, you will enjoy sunny Barcelona, lots of festivals (party, design, tech) and conferences where the university can get you free access to (OFFF, Sonar, also discounts for other festivals) with a community of students from all over the world.  After Harbour.Space I immediately got a job in my home city. Thanks to one of my teachers, I also got a couple of interviews at Google.

    Mayra - Master in Interaction Design

    Testimonial from Mayra - Master in Interaction Design, student at Harbour.Space University

    There is an amazing environment of constant growth and sharing. Classmates are so talented and everyone is ready to help and give you real feedback. It is not a typical Interaction Design programme, is tough, teachers will push your limits but is worth it every time.

    Pranav - Bachelor in Cyber Security

    Testimonial from Pranav - Bachelor in Cyber Security, student at Harbour.Space University

    Harbour.Space truly fascinated me. Its innovative methods of teaching, unlike anything I'd ever seen before, pushed the boundaries of what I could learn from the field of cybersecurity. In a rapidly evolving cyber world, it's pointless to refer to books written 20 years ago. That isn't what Harbour-Space offers. Here I was able to grasp and put into practice the ever-expanding tools and skills required in the world of cybersecurity.

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