For more information about MSc Global Marketing at GCU London, Glasgow Caledonian University, please visit the webpage using the button above.

The award
MSc

How long you will study
12 - 36 Months

Domestic course fees
GBP 8400 per year

How you will study
full-time, part-time

Course starts
September, January

International course fees
GBP 12600 per year

All study options

About MSc Global Marketing at GCU London, Glasgow Caledonian University

In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.
The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry.

You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing.


The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges.
You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-time, Part-timeHow long you will study12 - 36 months
    Course startsSeptember, JanuaryDomestic course feesGBP 8400 per yearInternational course feesGBP 12600 per year

Notes about fees for this course

£12,600 (International Students), £8,400 (Home/EU Students)

Entry requirements

Minimum Requirements

United Kingdom (UK) Honours degree or equivalent, normally at grade 2.2 or above.

 

English Language

Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).

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