MSc Digital Fashion Strategy, GCU London, Glasgow Caledonian University (GCU)

the United Kingdom

For more information about MSc Digital Fashion Strategy at GCU London, Glasgow Caledonian University (GCU), please visit the webpage using the button above.

The award

How long you will study
12 - 36 Month

Domestic course fees
GBP 8400 per year

How you will study
full-time, part-time

Course starts

International course fees
GBP 12600 per year

All study options

About MSc Digital Fashion Strategy at GCU London, Glasgow Caledonian University (GCU)

Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology.

The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap.

The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the development research indicated that the nascent nature of the digital fashion sector required a unique approach. Therefore, three key features are evident:


  • Integrated - digital is not an 'add on', we believe that technology can, and should, be a point of differentiation and therefore be embedded holistically at both a strategic and operational level across all business functions

  • Co-creative - due to the emergent nature of the subject area, participants of the programme will co-create new knowledge through the critical evaluation and evolution of traditional academic frameworks as applied to live industry collaborative projects

  • Hybrid - the course will enable its graduates to develop the innovative blend of creative and analytical skills required to facilitate the transformational change involved in the digitisation of fashion businesses.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-time, Part-timeHow long you will study12 - 36 month
    Course startsSeptemberDomestic course feesGBP 8400 per yearInternational course feesGBP 12600 per year

Notes about fees for this course

£12,600 (International Students), £8,400 (Home/EU Students)

Entry requirements

Minimum Requirements

2.2 Honours Degree in a Business, Marketing, Fashion or Technology Related Degree.


English Language

Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).


Additional Information

Applicants without a degree but with significant relevant work experience within the digital sector are also encouraged to apply. All applicants will be considered on a case by case basis.


Related Information

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