Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology.
The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap.
The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the development research indicated that the nascent nature of the digital fashion sector required a unique approach. Therefore, three key features are evident:
- Integrated - digital is not an 'add on', we believe that technology can, and should, be a point of differentiation and therefore be embedded holistically at both a strategic and operational level across all business functions
Co-creative - due to the emergent nature of the subject area, participants of the programme will co-create new knowledge through the critical evaluation and evolution of traditional academic frameworks as applied to live industry collaborative projects
Hybrid - the course will enable its graduates to develop the innovative blend of creative and analytical skills required to facilitate the transformational change involved in the digitisation of fashion businesses.