| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 18 months | January | GBP 21850 per total | GBP 21850 per total |
PROGRAMME OBJECTIVES
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. It deploys multiple approaches to marketing through its case- and project-based 'Not By The Book' teaching methodology, preparing the next generation of strategic, responsible, competent and creative marketers.
The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, case studies, experience in emerging markets, and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life companies and assignments.
The specialisation fosters creativity and critical thinking with a methodological and systematic approach. It teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems, while also teaching students about creativity in business, management and performance, developing their cognitive flexibility, fluency of ideas and agility.
Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique specialisation focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
This programme is ranked 5th worldwide by the QS Masters in Marketing Global Ranking (2022).
CURRICULUM
The programme is built on four pillars, incorporating extensive practical experience.
Creativity: Art & Science of Creativity | Creative Thinking | Creative Seminars
Marketing: Introduction to Creativity Marketing | Consumers & Consumer Value | Branding and the Creation of Value | Integrated Marketing Communications | Strategic Marketing Plan | Global Issues in Marketing | Digital Marketing & Social Media
Management: Managing for Social Impact | Finance for Marketers | Selling & Distribution | Breakthrough strategies
Analytics: Understanding the Marketplace | Statistics for Marketers | Creative Analytics | Research Methods
Two specialisation tracks: Fashion & Luxury | Digital Transformation & Entrepreneurship
Integrated practical projects: L’Oreal ‘Big Picture’ Project (1 week) | Creative Seminars (10-15 different companies) | Company Consultancy Project (6-8 weeks) | Company Consultancy Project (6-8 weeks) | Minimum 4-month Professional Placement (full-time job / internship)
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