The Master in Customer Experience & Innovation aims to create professionals who have the skills to successfully develop and implement innovation and Design Thinking & Customer Experience processes in companies. You will learn the use of methodological tools and techniques, practicing “empathy” methods to put yourself in the shoes of potential clients and be able to detect their needs, while developing your creativity, applying it to solving real business problems.
The World Economic Forum conducted a study in which it determined that by 2020 among the 10 most in-demand skills are creativity, the ability to solve complex problems and critical thinking. In this context, methodologies to promote innovation and customer focus, such as Design Thinking & Customer Experience , have taken on enormous relevance.
These methodologies are increasingly a common practice in the ways of working of companies, even the most traditional, in their digital transformation process in which they try to be more agile and respond better to market demands by adopting the ways of working of startups.
