This course trains you for a career in the communication industries. You will develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. The new HND in Advertising & PR further develops your skills in both traditional and digital areas of marketing research, consumer behaviour, campaign planning, media, copywriting and corporate identity. You will also learn how to communicate effectively in this environment by engaging with employers and decision makers from industry throughout this course. You will have the opportunity to work with live clients. Theory and underpinning knowledge is fully covered to prepare you for further studies at degree and professional level.
Year 1 of this programme will allow you to achieve the HNC in Marketing Communications and allow you to continue on to the HND Advertising & PR in year 2.
The course is placed on the Scottish Credit Qualifications Framework at Level 8. For more information on the framework visit: www.scqf.org.uk/the-framework/.
