Marketing Management (Digital) (MSc)

Bournemouth University the United Kingdom

For more information about Marketing Management (Digital) at Bournemouth University, please visit the webpage using the button above.

The award
MSc

How long you will study
1 - 2 Years

Domestic course fees
GBP 9500 per total

How you will study
full-time

Course starts
September, January

International course fees
GBP 14750 per total

All study options

About Marketing Management (Digital) at Bournemouth University

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.

In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.

While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.

The course is accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree. 

You will also have the option to complete a 30-week work placement in a marketing related role to further enhance your employability.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study1 - 2 year
    Course startsSeptember, JanuaryDomestic course feesGBP 9500 per totalInternational course feesGBP 14750 per total

Notes about fees for this course

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding. Tuition fees during your placement year (if applicable): £850.

Entry requirements

A Bachelors Honours degree with 2:2 or equivalent in any subject. 

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, or equivalent.

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