Expand your current knowledge and explore the latest marketing trends, while forming your own ideas of an industry which has innovation at its core. Learn the sharp critical thinking and bold creativity needed to develop engaging campaigns, ensuring your products and services stand out against the competition. Save up to 30% on your tuition fees when you apply! *
Why enrol on this programme
This MA programme covers key marketing topics to provide you with a good understanding of the field. Additionally, it has been designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers.
You'll also have the option to tailor the programme to your specific interests with elective subjects in the second semester and will learn through a practical and interactive teaching approach. This will give you the opportunity to discuss new concepts with your tutors and classmates.
In this programme, students will start their studies in Barcelona, Spain, with an option to complete their programme at BSBI in Berlin, Germany. BSBI is proudly partnered with CETT Barcelona School of Tourism, Hospitality and Gastronomy. This programme will be accredited by UNINETTUNO and taught at CETT's campus in Barcelona.
This master's degree is tailored to develop strategic management competencies especially for the marketing sector. You will acquire the most relevant and up-to-date skills and learn how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.
Whether you want to work in the private, public or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.
Why study in Barcelona?
- Award-winning school Winner of the Education 2.0 - Outstanding Organisation Award and Bronze Winner Blended and Presence Learning Award.
- Memberships Joined the AEEN (Asociacion Espanola de Escuelas de Negocios) and member of the European Union of Private Higher Education (EUPHE).
- Low cost of living Enjoy affordable accommodation and a cost-effective lifestyle while studying in Barcelona.
- Work while you study Take advantage of opportunities to work alongside your studies, gaining valuable experience and income.
- Dedicated career support Gain access to online resources, career workshops, interview tips, job application feedback, and peer support to boost your employability.
- Industry connections Build your career with BSBI's extensive network of leading companies.
- Programmes taught in English or Spanish Study your programme in either English or Spanish, providing flexibility for your language preferences.
- Opportunities to finish study in Berlin You'll have the option to finish your degree in Berlin, combining the best of both cities for your academic and professional growth.
- Executive education Enhance your career insights with a free five-day executive education course alongside your degree.
- Academic excellence Learn from experienced faculty who deliver practical, hands-on teaching rooted in years of industry expertise.
- Strategic location Study in a city with easy access to other parts of Spain and Europe for travel and exploration.
- Student support Benefit from a comprehensive support system, including pre-enrolment guidance, visa assistance, accommodation help, and more, ensuring a smooth transition into student life in Barcelona.
Programme Price
Barcelona November
2025 November €12,600
Programmes delivered in English.The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
Learn more about Strategic Marketing, MA - at Berlin School of Business and Innovation
Visit course webpageMinimum age: 21
Academic qualifications:
A three-year bachelor's degree from a recognised institution in a related discipline.
High-school certificate.
If you do not have a bachelor's degree, but you have another academic qualification such as HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply.
Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.
English Language requirements:
Access the Proof of English Guide (UNINETTUNO) here: https://go.berlinsbi.com/proof-of-english-guide-uninettuno.
Spanish language requirements:
B2 level of the common European framework
Spanish proficiency requirements can be waived for:
- Native Spanish speakers, applicants who completed their education in Spanish (such as a high school diploma or IB)
- Applicants who completed their undergraduate degree in Spanish in an Spanish-speaking country
Whether you’re an undergraduate or postgraduate student, BSBI would like all students to have the opportunity to study in Berlin, regardless of their financial status.
BSBI scholarships are awarded based on merit and financial need and can be given out for several reasons. They’re designed to support you throughout your studies with us and help you with general living costs. Our scholarships are non-repayable, and you have the freedom to spend it on anything you require from books and equipment to rent and utilities. You can only apply for one bursary or scholarship type in any single year.
Leadership and Enterprise Scholarship
This scholarship, endorsed by the CEO, is awarded based on the following criteria:
Academic merit
You must show that you will be expected to succeed and benefit from your chosen programme and explain what you would like to gain from it.
Personal statement
You will need to write a personal letter of 250 words on how your chosen programme will impact your future.
Financial need
You must show how you could not enrol into the programme without the scholarship.
Please complete the scholarship application and send it to [email protected] or your programme consultant with attached copies of the following documents:
Your programme offer letter
IELTS or PTE result (where applicable)
Find out what students say about Berlin School of Business and Innovation
Daryl Castro from Colombia - MA in Strategic Marketing
“When I was looking at options, BSBI was really friendly from the very first contact and they really lead me throughout the whole process, every time with kindness. They were really thoughtful, so I really liked that kind of contact when I was interacting and looking for options, so I decided to go for BSBI.”
Seksaf Mohammed Rafifk from Algeria - Global MBA Programme
"Choosing to study a master’s in business was just a matter of time. I realised when I was working as a sales engineer, I needed to know more about the markets, about business, how to manage team and how to manage budget under certain conditions. I found all of that and even more by choosing the Global MBA at BSBI.”
Saksham Grag from India - BA in Economics and Business Administration
“I decided to study at BSBI because, firstly, it is in the centre of Berlin and secondly, it’s really a good college with good facilities. The teachers are really helpful and I heard from many people and from Global MBA students that BSBI is really good and the fee structure of BSBI is also really reasonable.”
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