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The award How you will study Study duration Course start Domestic course fees International course fees
MAFull-time18 monthsOctoberEUR 12000 per totalEUR 12000 per total

About Strategic Marketing, MA - at Berlin School of Business and Innovation

Expand your current knowledge and explore the latest marketing trends, while forming your own ideas of an industry which has innovation at its core. Learn the sharp critical thinking and bold creativity needed to develop engaging campaigns, ensuring your products and services stand out against the competition. Save up to 40% on your tuition fees when you apply! Terms and conditions apply.*

Why enrol on this programme
This MA programme covers key marketing topics to provide you with a good understanding of the field. Additionally, it has been designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers.

You’ll also have the option to tailor the course to your specific interests with elective subjects in the second semester and will learn through a practical and interactive teaching approach. This will give you the opportunity to discuss new concepts with your tutors and classmates.

In this programme, students will start their studies in Barcelona, Spain, with an option to complete their programme at BSBI in Berlin, Germany. BSBI is proudly partnered with CETT Barcelona School of Tourism, Hospitality and Gastronomy. This programme will be accredited by UNINETTUNO and taught at CETT`s campus in Barcelona.

This master’s degree is tailored to develop strategic management competencies especially for the marketing sector. You will acquire the most relevant and up-to-date skills and learn how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.

Whether you want to work in the private, public or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

Why study in Barcelona
1. Barcelona is the most popular student city in Spain
2. Experience a wealthy culture while learning
3. Students can work along with their studies
4. International hotspot for students with a cosmopolitan vibe
5. Barcelona is an affordable city to live for students
6. Opportunities to travel to other parts of Spain and Europe

*Terms and Conditions:
1. To avail the discount, tuition fee must be paid in full upfront.
2. This offer cannot be used in conjunction with any other offers or scholarships.
3. Terms and conditions of the Study Agreement are still applicable.
4. This offer is effective from 01 January 2023 to 30 June 2023.

Learn more about Strategic Marketing, MA - at Berlin School of Business and Innovation

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Entry requirements

Minimum age: 21
Academic qualifications:

  • A three-year bachelor’s degree from a recognised institution in a related discipline.
  • High-school certificate.
  • If you do not have a bachelor’s degree, but you have another academic qualification such as an HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply. Your acceptance might be subject to successfully sitting an entrance test and an interview.

English language requirements:

  • IELTS 6.0 (no less than 5.5 in any component), equivalent Password Test, PTE Academic (both in test centre and online accepted) 50 + score, TOEFL IBT or equivalent (e.g. Test of English for International Communication (TOEIC), Test of English as a Foreign Language (TOEFL), Trinity's Integrated Skills in English (ISE): ISE I (B1) for BAF with *Pass in each component; ISE II (B2) for all Master and BA courses with *Pass in each component; ISE III (C1) for DBA with *Pass in each component.
  • Duolingo test with overall score of 95+
  • English proficiency requirements can be waived for:*
  • Native English speakers, applicants who completed their education in English (such as a high school diploma or IB)
  • Applicants who completed their undergraduate degree in English in an English-speaking country.
  • Medium of Instruction letter for a qualification awarded within the last 5 years.
  • West African Senior School Certificate (WAEC) as proof of English for applicants from West Africa, namely Nigeria, Ghana, Liberia, Gambia and Sierra Leone (with conditions*).
  • WAEC English Language component must be at level C6 or above.

*According to the Università Telematica Internazionale UNINETTUNO admission criteria.

Fees, Funding and Scholarships at Berlin School of Business and Innovation

Whether you’re an undergraduate or postgraduate student, BSBI would like all students to have the opportunity to study in Berlin, regardless of their financial status.

BSBI scholarships are awarded based on merit and financial need and can be given out for several reasons. They’re designed to support you throughout your studies with us and help you with general living costs. Our scholarships are non-repayable, and you have the freedom to spend it on anything you require from books and equipment to rent and utilities. You can only apply for one bursary or scholarship type in any single year.

Leadership and Enterprise Scholarship

This scholarship, endorsed by the CEO, is awarded based on the following criteria:

Academic merit

You must show that you will be expected to succeed and benefit from your chosen programme and explain what you would like to gain from it.

Personal statement

You will need to write a personal letter of 250 words on how your chosen programme will impact your future.

Financial need

You must show how you could not enrol into the programme without the scholarship.

Please complete the scholarship application and send it to or your programme consultant with attached copies of the following documents:

Your programme offer letter

  • An academic reference letter
  • Academic transcript/worksheet

IELTS or PTE result (where applicable)

Student reviews of Berlin School of Business and Innovation

Find out what students say about Berlin School of Business and Innovation

Daryl Castro from Colombia - MA in Strategic Marketing

“When I was looking at options, BSBI was really friendly from the very first contact and they really lead me throughout the whole process, every time with kindness. They were really thoughtful, so I really liked that kind of contact when I was interacting and looking for options, so I decided to go for BSBI.”

Seksaf Mohammed Rafifk from Algeria - Global MBA Programme

"Choosing to study a master’s in business was just a matter of time. I realised when I was working as a sales engineer, I needed to know more about the markets, about business, how to manage team and how to manage budget under certain conditions. I found all of that and even more by choosing the Global MBA at BSBI.”

Saksham Grag from India - BA in Economics and Business Administration

“I decided to study at BSBI because, firstly, it is in the centre of Berlin and secondly, it’s really a good college with good facilities. The teachers are really helpful and I heard from many people and from Global MBA students that BSBI is really good and the fee structure of BSBI is also really reasonable.”

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