Marketing and Brand Management, MA, Bath Spa University

About Marketing and Brand Management, MA - at Bath Spa University

Our MA in Marketing and Brand Management engages with four key issues:

• 'Customers' are increasingly demanding, and at the same time, they're being served by a greater number of competitors; understanding consumer behaviour and the needs of the customer is vital, but increasingly challenging.
• Businesses have access to - and are bombarded by - a huge volume of data, but struggle to know how to effectively manage and utilise that data effectively.
• There's a need for ever faster decision making due to a hyper-competitive climate, time pressure, and often competing and conflicting external contexts.
• Businesses need to negotiate and manage these first three challenges within increasing expectations of social accountability.

Entry requirements

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Other courses at Bath Spa University

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Related Information

Find out more about studying in the United Kingdom

International Study Visa

As an international student you may require a valid visa to study at Bath Spa University. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.