MSc Strategic Marketing Management immerses you in the fundamentals of marketing, as well as specialist areas, such as Digital and Consumer Behavior. The course will make you a well-rounded marketing professional, capable of working in a variety of sectors. Our graduates go on to work at companies including Hyundai, Pepsico International and L’Oréal.
MSc Strategic Marketing Management will show you how to deliver strategy. A selection of specialist marketing modules enable you to focus on what is right for your career and will give you an appreciation of related business functions. This course is suitable for students from a wide range of backgrounds, including business and non-business specific specialisms.
You will learn marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building.