For more information about Marketing and Business Management at Abertay University, please visit the webpage using the button above.
How long you will study
4 - 8 Years
Domestic course fees
GBP 9250 per year
How you will study
International course fees
GBP 14000 per year
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose a degree designed to develop your marketing knowledge and skills for the digital era. It's a great way to start building your career as a professional marketer and manager.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you'll learn about business decision making, functions and challenges, making you a highly effective manager.
Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You'll work on projects for organisations such as:
Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today's ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.
Why study this course here:
See information about studying and applying to Abertay for International students.
Okafor Nkiru Chienyem, MSc Biotechnology
Scotland is a very beautiful place and Dundee is exceptionally so. My attraction to Scotland dates back to my younger days with my fascination of the traditional kilt. The local people are extremely friendly, warm, nice and always ready to help, especially in finding ones way about the city. The weather is cool and refreshing but one has to prepare for 'white winter'. I do indeed love Dundee. Coming to Dundee to study at the University of Abertay is already an unforgettable experience.
I am also enjoying my stay due to the high quality education I am receiving, the course works, self study/researches, ultra modern Library with 24hr internet access / IT facilities, state of the art laboratories and equipment, and the cordial relationship between the students and members of staff. Fun and sports loving individuals will love it here. In fact life at University of Abertay has a lot to offer apart from the excellent environment and exquisite facilities, there is the possibility of self improvement, international marketability, information technological advancement, making friends with people from diverse nationalities and cultural backgrounds. If anyone is thinking of coming to the UK to study, I would strongly recommend University of Abertay. It is all about breaking barriers!
Lili Liu, MProf Games Development, 2018
Why did you decide to study at Abertay?
Scotland’s a great place to study gaming because so many games companies are based here. People here are lovely, and the country is also very, very beautiful.
What have the highlights been of your time here?
I’ve made friends from all over the world and I’ve had the chance to learn things I’ve always wanted to learn like coding and technical art.
How have you enjoyed living in Dundee?
It’s been great. Dundee is the sunniest city in Scotland after all!
I’ve also had the chance to see a lot of the country and how amazing it is. When you go hiking you see the true natural beauty of Scotland.
Timea Tabori, BSc Computer Games Technology, 2013
Describe your journey since leaving Abertay?
I graduated with a first class degree in Computer Games Technology from Abertay in 2013. I was fortunate enough to join the fantastic team at Rockstar North as a Junior Engine Programmer right away. Outside of work I have been involved with IGDA Scotland since receiving an IGDA Scholarship to go to GDC in my 4th year at University. I started volunteering with the Scottish Chapter as soon as I got back and have since joined the Board of Directors and been serving as Chair for the chapter for the past 2 years. I find it really rewarding to work so closely with the fantastic game dev community we have in Scotland to build and strengthen it where we can. I also feel very strongly about bringing more diversity to the games industry and making space for new voices. I have worked with young people, parents, teachers and educational institutions and advocated for a more open and better understood games industry in various capacities - as a CoderDojo mentor, a STEM, Video Games and Women in Games Ambassador or by giving talks at Universities and conferences.
What impact did Abertay have on you?
I loved my time at Abertay! I relished the opportunity to throw myself into learning about all aspects of game development as part of my course and self-study. I enjoyed the challenge and the freedom to explore particular directions I was interested in and I felt like I was in an environment that supported my curiosity. Upon graduating I felt prepared and ready to jump in and start working in the games industry.
I met, made friends with and was inspired by many people. I have built lasting friendships and I even work with some of the people from my Abertay family now. Having plenty of events like game jams or dev meetups on or around campus, bringing together fellow students and local developers impressed upon me an appreciation and love for community building that I now get to practice as the Chair of IGDA Scotland as well as a Women in Games and STEM Ambassador.
What advice would you give your younger self?
Don't be afraid to put yourself out there. Go to developer meetups and game jams, especially for students they can provide invaluable experience and connections. Don't doubt your abilities, especially without trying first. Just because something seems scary or difficult, doesn't mean you won't enjoy it or even find that you're good at it. Whatever path you might have envisaged at the start, be ready and flexible to adapt as it will definitely change and that's a good thing. Follow your heart and passion to find what really energises you. It's never too late to start doing something.
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