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The Top Five Master’s Degrees for a Career in Digital Transformation

EU Business School, Barcelona

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A career in digital transformation offers a wealth of exciting opportunities to combine a passion for business with a love of technology. An integrative discipline designed to optimize a company’s operations at all levels, roles in digital transformation allow you to work in the areas of business that inspire you most. Which master’s degrees can help you reach the top of your game in this disruptive field?

Master in Digital Marketing, Transformation & Design Thinking

Digital marketing forms the core of modern business. EU’s Master in Digital Marketing, Transformation & Design develops the creative skills that allow students to re-imagine and optimize products and procedures through innovative technology. Understanding the structure and goals of marketing in an online world gives students a fundamental advantage, preparing them for exciting design work in fast-paced industries. The program covers essential knowledge of search engine algorithms, consumer motivation and effective strategies that forge the basis for successful digital marketing campaigns, opening up a world of potential careers.

Master in Digital Marketing, Transformation & Design Thinking at EU Business School, Barcelona

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Master in Business Analytics & Data Science

The use of data as a strategic resource is indispensable in refining and improving business operations. Advances in technology have permitted companies to adapt their decision-making process at an unprecedented rate, resulting in both greater risk-taking and more positive outcomes. EU’s Master in Business Analytics & Data Science offers students practical experience with up-to-date applications, tools and software, encouraging them to implement data-informed solutions in innovative ways. Integral drivers of company success, business analytics and data science provide numerous pathways to a range of stimulating careers in digital transformation.

Master in Business Analytics & Data Science at EU Business School, Barcelona

Master in Innovation & Entrepreneurship

Rapid change is the standard in today’s business environments. Entrepreneurs must be able to adapt quickly to new trends, priorities and concepts, creating new solutions that incorporate cutting-edge technology and approaches. EU’s Master in Innovation & Entrepreneurship builds real-world knowledge through conferences with top business leaders and in-person company visits. Students are able to explore a variety of approaches to building their own ventures, with continual access to networking opportunities within a culturally diverse and international environment. The comprehensive program focuses on the development of students’ abilities to manage and realize business ideas within modern startup culture, providing opportunities to speak directly with, and receive mentorship from, company owners.

Master in Innovation & Entrepreneurship at EU Business School, Barcelona

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Master in Digital Business

Experts in digital business are in high demand across multiple industries, and are able to undertake critical roles within companies at all stages of growth, from creation and development through to upscaling and renewal. EU’s Master in Digital Business provides students with an in-depth skill set for tackling the latest challenges and issues in online operations. The program combines theory and practice, developing an essential appreciation of the role that digital comprehension plays in value creation, customer experience and maintaining competitive advantage.

Master in Digital Business at EU Business School, Barcelona

Master in AI for Digital Business

Artificial intelligence is disrupting industries at the global level. Being able to work efficiently and effectively with AI tools is a crucial skill to obtain for success within a digital environment. EU’s Master in AI for Digital Business gives students a solid, accessible grounding in the technology that is shaping the world and changing the way so many people work. By studying key concepts such as natural language processing and machine learning (among many others), students explore how AI applications can be implemented within business operations at various levels of organization. This master will be available in 2024.

EU Business School is dedicated to providing top quality programs that meet the needs of a globalized business world. All of our programs are taught in English by expert faculty, and various start dates are available throughout the year. For more information on master’s programs designed for digital careers, visit our website.

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