For more information about Sport Business Management at Wittenborg University of Applied Sciences, please visit the webpage using the button above.

The award
MSc

How long you will study
1 - 2 year

Domestic course fees
EUR 9600 per total

How you will study
full-time, part-time

Course starts
September

International course fees
EUR 12600 per total

All study options

About Sport Business Management at Wittenborg University of Applied Sciences

This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-time, Part-timeHow long you will study1 - 2 year
    Course startsSeptemberDomestic course feesEUR 9600 per totalInternational course feesEUR 12600 per total

Entry requirements

For non-native speakers of English:

IELTS 6.5 overall, 6.0 in writing or TOEFL Equivalent

What students think about Wittenborg University of Applied Sciences

    Maike Nuyken from Germany (IBA in Economics and Management)

    Testimonial from Maike Nuyken from Germany (IBA in Economics and Management), student at Wittenborg University of Applied Sciences

    “I chose Wittenborg because it is very international. I think Wittenborg gave me the needed theoretical knowledge and a more analytical way of thinking. It is small, international, got a family atmosphere and you have six opportunities per year to start and to graduate.”

    Nikolas Anthrakidis from Greece (MSc in International Hospitality Management)

    Testimonial from Nikolas Anthrakidis from Greece (MSc in International Hospitality Management), student at Wittenborg University of Applied Sciences

    “The MSc helped to broaden my horizons and I started thinking more business oriented. Initially, I wanted to find a management position in the tourism and hospitality industry. However, the tutor said she was surprised that none of us wanted to run our own businesses. That changed everything about my way of thinking. I started imagining how I could find the funds, how I could run and own a hotel. After 3 years of thinking and planning, I opened my hotel.”

    Junyeong Shin from South Korea (IBA in Sport Business Management)

    Testimonial from Junyeong Shin from South Korea (IBA in Sport Business Management), student at Wittenborg University of Applied Sciences

    “I played for professional football teams in France and Germany, which is why I was interested in Wittenborg’s IBA in Sport Business Management. I like that the programme is taught in English, because I see it as an advantage, since I want to work in a big international city like Hong Kong.”

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