About Innovative Communication and Entrepreneurship, Bachelor Degree - at Vilnius University
The aim of the first cycle study programme "Innovative Communication and Entrepreneurship" is to prepare highly qualified communication specialists who understand and are able to apply communication, digital media and marketing solutions, and are able to create and communicate content in multiple media, using essential knowledge of responsible and innovative business creation, entrepreneurial mindset and competences.
The study programme ensures a coherent development of students' competences, focusing on the contemporary challenges of communication, innovation and entrepreneurship. The teaching methods used in the programme, such as lectures, seminars, case studies, group work and problem-based learning, enable students to acquire theoretical knowledge and apply it in practice. These methods are designed to develop not only critical and creative thinking, but also communication, teamwork and problem-solving skills.
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