Bachelor of Communication Studies, Major in Finance (BCS)

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The award
BCS

How long you will study
3 years

Domestic course fees
NZD 6462 per year

How you will study
find out

Course starts
February, July

International course fees
NZD 27165 per year

All study options

About Bachelor of Communication Studies, Major in Finance at University of Waikato

Our Bachelor of Communication Studies graduates are in demand with employers - their creative ideas can help companies to stand out in a crowded marketplace, or persuade people to change their views and behaviour on social issues.

The BCS is a specialist three-year degree that will give you expertise in communication theory and practice, combined with a general understanding of business.

You'll gain the skills required to become a strategy-based marketing or public relations specialist - working in either business, government or the not-for-profit sectors. This degree is an ideal choice if you enjoy talking to people, expressing ideas, being creative, and solving problems.

Learn how to harness the power of communication - in all its written, spoken and visual forms - to develop creative marketing campaigns that can attract loyal new customers to buy a company's products.

Or you could design PR campaigns that encourage people to adjust their beliefs and behaviour on specific social issues, such as health screening, public transport, or the environment.

Our Bachelor of Communication Studies is the only one in New Zealand or Australasia that is certified by the Public Relations Society of America (PRSA), which sets the global standards for the PR industry, in recognition of the outstanding experience we provide to students.

Success Stories

Jacinda Ardern

Bachelor of Communication Studies

1st Major subjects

For this degree, choose one of the following subjects as your 1st Major:

See below for a list of other subjects that you can take as either a 2nd Major (8 papers), Minor (4 papers) or elective papers.

More about this degree

With the BCS you'll gain the skills to pitch news stories to journalists, write powerful speeches that resonate with audiences, and create content that tells a compelling story.

You'll also learn how to create positive relationships with key stakeholders, lead and motivate teams of people to deliver changes, translate communication strategies into action, and take steps to build or repair an organisation's reputation.

In third year, you'll take advanced papers that build expertise in your major and minor subject/s, covering industry topics such as digital marketing, events management, media relations, health communication, and much more.

Our graduates go on to pursue exciting careers in a wide range of organisations, watch videos of them below:

Waikato has an international reputation

You'll be studying at Waikato Management School, which is ranked in the top 1% of the business schools worldwide, having achieved Triple Crown Accreditation from EQUIS, AMBA and AACSB,This is a globally recognised benchmark of excellence in teaching and research.

In the prestigious QS World University Subject Rankings 2017, Waikato is ranked in the world's top 250 universities for Business & Management Studies.

Career opportunities

  • Advertising account executive
  • Brand and campaign manager
  • Communications adviser
  • Community leader
  • Content/web editor
  • Digital marketing specialist
  • Events manager
  • Marketing/sales manager
  • Press secretary
  • Product category manager
  • Public relations adviser
  • Social media manager
  • Sponsorship/fundraising manager
  • Writer/editor

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBCSHow you will study find outHow long you will study3 years
    Course startsFebruary, JulyDomestic course feesNZD 6462 per yearInternational course feesNZD 27165 per year

Entry requirements

Contact University of Waikato to find course entry requirements.

What students think about University of Waikato

    Billy Bodger, Master of Science (Earth Sciences)

    Testimonial from Billy Bodger, Master of Science (Earth Sciences), student at University of Waikato

    Smaller class sizes, enthusiastic lecturers and field trips to exciting North Island locations has made Earth Sciences study at Waikato a top experience for student Billy Bodger.

    Billy completed a BSc in Earth Sciences before beginning an MSc in 2013, with a focus on geology.

    "The flexible BSc course structure and passionate lecturers have allowed for more one-on-one time with staff and more feedback on assignments. I believe I wouldn't be where I am today without that additional help," says Billy.

    Some memorable field trips have included a six day excursion to the Hawke's Bay for a sedimentary geology paper and a trip to the GNS Science Wairakei Research Centre for a volcanic geochemistry paper.

    "Both of these field trips and all the other practical activities and applied research I have undertaken at Waikato have given me a valuable insight into the tasks that I could expect to encounter in industry. I have no doubt that these experiences will give me a head-start career-wise."

    A School of Science Masters Research Scholarship in late in 2013 helped kick-start Billy's masters study. Now undertaking research in volcanic geology and gold mineralisation, Billy has been fortunate to work with an international mining corporation and is now trained to use a range of Waikato's excellent laboratory facilities specific to his research.

    "Being able to tailor my degree to suit my strengths and interests makes Waikato a top choice for study. Once you come to Waikato, the doors will open for you and the opportunities are endless."

    Kaylee Bird, Bachelor of Management Studies/Bachelor of Laws (Management)

    Testimonial from Kaylee Bird, Bachelor of Management Studies/Bachelor of Laws (Management), student at University of Waikato

    A passion for dancing has led to a Sir Edmund Hillary Scholarship for Kaylee Bird. The former Otumoetai College student is now in her second year of studying a conjoint Bachelor of Management Studies and a Bachelor of Laws.

    She says one of the reasons she chose to study at Waikato was that it was the only university in New Zealand where she could continue both dance and academic studies.

    Kaylee has been dancing since she was four years old and mainly trains in classical ballet and contemporary dance. In 2013, Kaylee was accepted into three dance schools in Australia; the prestigious Tanya Pearson Classical Coaching Academy where she spent a term in 2014 experiencing full-time dancing before returning to her studies, Queensland University of Technology Bachelor of Fine Arts (Dance Performance) and the Queensland Dance School of Excellence.

    In 2013 she was awarded honours in both her Advanced 2 BBO Ballet and Contemporary exams, and she was nominated to compete in the 2012 NZ Young Performer of the Year Awards.

    Waylon Kenning, Master of Electronic Commerce (Electronic Commerce)

    Testimonial from Waylon Kenning, Master of Electronic Commerce (Electronic Commerce), student at University of Waikato

    Master of Electronic Commerce student Waylon Kenning likes to create “digital experiences that delight customers; by defining their interests and marrying them to technology”.

    Originally from Taumarunui, he is now half-way through completing his MECom degree online, while continuing to work full-time as a product architect at Hexagon Safety & Infrastructure, a global IT firm in Wellington.

    Since graduating from a Bachelor of Electronic Commerce in 2008, Waylon quickly found work as a business analyst, and his career has gone from strength to strength.

    He now oversees a diverse team of developers, user experience designers and analysts at Hexagon, who are creating a new mobile app designed to help police officers do their jobs more easily by putting critical information at their fingertips. The goal is to reduce paperwork so that police officers can spend more time in the field investigating crimes.

    Last year Waylon decided he wanted to “beef up” his academic credentials, be exposed to the latest ideas in e-commerce technologies, and gain an internationally-recognised master’s degree that offers a passport to working overseas.

    “I thought about doing an MBA, but I really wanted a programme focused on how business and IT relate to each other, and the MECom really fits the bill in that respect. I also liked the fact that the Professional stream was taught completely online, because most professionals can’t quit their jobs for an entire year.”

    Waylon says his favourite paper was ‘MCOM502 - Managing Virtual Teams’, as it helped him understand how to communicate better with members of his own development team at Hexagon; some of whom are based in India and the United States.

    For the professional field internship paper, MSYS519, Waylon spent 10 weeks working on a variety of small research projects for Contact Energy, his former employer.

    “The internship is really designed to kick-start your career in e-commerce and help solidify your knowledge base, which is great for people who are new to this field.”

    “If you’re already working in e-commerce, it gives you permission to research a topic in-depth that you’ve been thinking about for some time, because you have to write a 10,000 word report at the end of it.”

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