This course offers you the opportunity to combine a comprehensive understanding of the functions and processes involved in managing organisations, with a specialisation in marketing.
You'll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You'll gain a foundation in key aspects of business such as accounting practices and supply chain management.
Diverse optional modules will also allow you to tailor your course to suit your own interests and career plans, focusing on topics from human resource management to distribution and logistics or management consulting. Throughout the course you'll develop the analytical, quantitative, computing, presentation and other transferable skills required by the business world.
The course is approved by the Chartered Institute of Marketing (CIM), giving you entry to the CIM Certificate in Professional Marketing.
Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.
Compulsory modules in your first year will give you a broad foundation in both subjects. You'll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You'll also be introduced to the basic concepts and techniques used in marketing.
You'll build on this in Year 2, where you'll examine how theories of organisational behaviour relate to real-world situations. At the same time, you'll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you'll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business.
There are fewer compulsory modules in your final year. You'll develop your management skills by studying strategic management, and gain a thorough knowledge of marketing strategy, promotional management and the challenges and opportunities in international marketing.
Through your choice of optional modules, you could explore topics such as gender and equality at work or logistics - and if you choose the Contemporary Management Consulting module, you'll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you'll gain the CMI Level 5 Certificate in Professional Consulting.
The course culminates with your dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management topic of your choice.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Entry requirements, fees and applying
GCSE: Mathematics grade B/6 and English Language grade B/6 or equivalent, or an appropriate English language qualification.
This course is ideal if you're seeking a career within the marketing function of an organisation and want a broader understanding of general management than you can access through a pure marketing degree.
Over the last few years graduates from our management programmes have used this flexible degree to go into jobs such as Human Resources Manager, Recruitment Consultant, Advertising Executive, Business and Solution Analyst, Purchasing Manager, Brand Management Trainee, and Business Process Specialist.
Find out more about Careers and Employability in Leeds University Business School
You will be supported throughout your studies by a dedicated employability team in the Business School who will help you develop and demonstrate the professional skills and experience that top employers are looking for through one-to-one support, workshops and lectures from employers such as L'Oréal and Unilever.
The team also works with a large network of experienced professionals from companies such as HSBC, M&S and KPMG, who take part in our innovative Nurturing Talent Mentor Scheme. With around 140 places available, this scheme offers Business School students the chance to receive free one-to-one advice and mentoring for a year during their studies.
In addition, Leeds University Business School students also have full access to the University Careers Centre and Centre for Enterprise and Entrepreneurial Studies. Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.
Study abroad and work placements
On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. The University has partnerships with more than 400 universities worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America.
Practical work experience can help you decide on your career and improve your employability. On this course you have the option to apply to spend a year on placement with organisations across the public, private and voluntary sectors, in the UK or overseas.
Read more about the Year in Industry
EU students with a viable business plan have the opportunity to apply for a year in enterprise as part of this course. During this year you will start your own business with support from the University including advice, office space and living costs allowance.
Read more about the Year in Enterprise
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