Marketing involves the study and analysis of consumers’ attitudes to products and business, and their behaviour in a rapidly changing and dynamic world. The aim of the course is to develop your knowledge and understanding of international marketing theory and current business and management practices.

Through the range of management subjects that you will study you will be prepared for a career at middle and higher level management in this exciting and challenging discipline. Obtaining a formal qualification in international marketing management will enable you to be more creative, flexible and disciplined in your approach to marketing.

2. What you will study

Semester 1

• Business Environment


• Marketing


• Finance for Managers


• Market Research

Semester 2

• Global Marketing Management


• New Media Marketing

Plus 1 module from

• Business Marketing and Innovation


• The Consumer, Media and Communications

Plus 1 module from:

• a New Venture


• Social and Cultural Marketing

Semester 3

• Dissertation

Entry requirements

Applicants will require a good honours degree. Those who do not possess an honours degree but have a degree or degree equivalent qualification and work experience at a suitable level within an organisation for an appropriate length of time, will be considered. Qualifications from an approved professional body will also be taken into account.

All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.

Fees and bursaries

UK/EU Students

• New students: entire course £8276 for academic year 2010/11

International Students

• New students: entire course £8364 for academic year 2010/11

The above tuition fees are reviewed annually and are subject to change.

If you are already a student at Robert Gordon University, you can find information on fees for academic year 2010/11 on the Student Finance web pages.

How to apply

All students can apply online by visiting Apply Online.

http://www.rgu.ac.uk/applyonline/

If you prefer to apply on paper, please contact the Postgraduate Admissions Office to request that an application be posted out to you.

If you have any queries, please contact our Admissions Office:

• Email postgraduateadmissions@rgu.ac.uk


• Call +44 (0) 1224 262132

If you are an International Student and would like further information and application advice:

• Complete our International Enquiries form


• Call 0044 1224 262726


• Email international@rgu.ac.uk