BA Management (Marketing), BA, UG:Bachelor

Regent's University London, the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA, UG:Bachelor	Full-time	4 years	September, January, May	GBP 14475 per year	GBP 14475 per year

About BA Management (Marketing), BA, UG:Bachelor - at Regent's University London

This is an American degree, four years in length.

Building on the core elements of the Management major, this specific route focuses on the fundamentals of marketing, including product, pricing, placement and promotion.

The major incorporates a domestic and international perspective to reflect the increasingly global orientation of business.

Core courses for the major cover practical, real-world application of marketing principles in advertising, market research, consumer behaviour, marketing strategies and international marketing.

Why should I choose this programme?

Today’s fast-paced, ever-changing business environment requires professionals to have a firm grasp of up-to-date models and the strategies and theories driving modern companies.

This programme provides you with an ideal base upon which to grow a career in the public or the private sectors.

Key skills, aims and objectives

Effective oral and written skills
Analytical skills
Problem solving skills
Critical thinking skills
Organisational skills
Leadership and management skills
Competency in utilising research methodology

Future opportunities

Graduates have the potential for stimulating careers in the following fields:

Market research
Advertising
Product development
Publishing and media
Consulting
International organisations
Government departments and agencies
Administration

Entry requirements

Applicants must provide evidence of successful completion of 12 years of schooling, with a minimum cumulative Grade Point Average (GPA) of 2.5 in the American High School grading system or equivalent. This is calculated on a scale of 0-4, with a 2.5 roughly equivalent to a C+/B-. Other international qualifications will also be accepted. For those applicants whose mother tongue is not English, we also require evidence of English language proficiency. Please refer to our website for further details.

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BA Management (Marketing), BA, UG:Bachelor

Study options for this course

About BA Management (Marketing), BA, UG:Bachelor - at Regent's University London

Entry requirements

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