This is an American degree, four years in length.
Building on the core elements of the Management major, this specific route focuses on the fundamentals of marketing, including product, pricing, placement and promotion.
The major incorporates a domestic and international perspective to reflect the increasingly global orientation of business.
Core courses for the major cover practical, real-world application of marketing principles in advertising, market research, consumer behaviour, marketing strategies and international marketing.
Why should I choose this programme?
Today’s fast-paced, ever-changing business environment requires professionals to have a firm grasp of up-to-date models and the strategies and theories driving modern companies.
This programme provides you with an ideal base upon which to grow a career in the public or the private sectors.
Key skills, aims and objectives
- Effective oral and written skills
- Analytical skills
- Problem solving skills
- Critical thinking skills
- Organisational skills
- Leadership and management skills
- Competency in utilising research methodology
Future opportunities
Graduates have the potential for stimulating careers in the following fields:
- Market research
- Advertising
- Product development
- Publishing and media
- Consulting
- International organisations
- Government departments and agencies
- Administration
