Extended MSc Marketing (London), MSc

Ulster University London and Birmingham, Ulster University, the United Kingdom

Ulster University London and Birmingham, Ulster University

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	15 months	May, September	GBP 6500 per year	GBP 14500 per year

About Extended MSc Marketing (London), MSc - at Ulster University London and Birmingham, Ulster University

The Extended MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The course integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).

This programme has been designed as a bridging mechanism for UK, EU and international students to progress from undergraduate to postgraduate study at Ulster. The integrated Graduate Certificate is a preparatory course that will provide you with a solid foundation in the skills needed for progression on to the MSc Marketing programme. Students, who successfully complete the four modules of the Graduate Certificate stage, namely Academic Writing, Postgraduate Study Skills, Research Methods for Postgraduate Study and International Business Environment and achieving a minimum overall average of 50%, will be in a position to progress directly to the 12 month MSc Marketing.

The MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing.

The programme has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

Provide an advanced study of business and management with a particular focus on Marketing
Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large
Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
Acquire the skills necessary to conceive, design and implement a substantial research project
Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Teaching methods

Teaching methods used are designed to develop professional as well as practical skills and place emphasis on group work and experiential learning. Lectures, seminars, workshops, guest speakers, with industry specific knowledge, directed reading, electronic resources and case studies are combined to offer a unique and rewarding learning environment. Through the use of regular study groups, students will be encouraged to work collaboratively and learn from the experience of others’ work situations.

In addition to your time in class, you will be expected to engage in approximately 30 hours of self-study time per week.

Assessment

All modules are 100% assessed by coursework.

Progressing on to MSc Marketing

The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.

Careers and postgraduate opportunities

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Response to Covid-19: Our focus is on providing a safe and welcoming learning environment for our students. We have taken every measure, in line with Government guidance, to ensure continued access to learning.

As part of our response to the coronavirus (COVID-19) pandemic, we plan to deliver this course combining face-to-face, on-campus learning, with online learning activities, continuing to follow Government guidance and social distancing measures as required. As restrictions ease, face-to-face opportunities will be increased as appropriate and it is safe for us to do so. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context. More information about our response to Covid-19 and FAQs are available here

Notes about fees for this course

Student finance available.

UK/EU – £6,500

International – £14,500 (London) £12,750 (Birmingham)

Entry requirements

Entry requirements:

A third class, pass or ordinary degree, or equivalent

English language requirements:

IELTS 6.0 with no component less than 5.5, or equivalent

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Extended MSc Marketing (London), MSc

Study options for this course

About Extended MSc Marketing (London), MSc - at Ulster University London and Birmingham, Ulster University

Notes about fees for this course

Entry requirements

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