Fashion Marketing and Branding (BA (Hons))

For more information about Fashion Marketing and Branding at Nottingham Trent University, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 years

Domestic course fees
GBP 9250 per year

How you will study

Course starts

International course fees
GBP 13450 per year

All study options

About Fashion Marketing and Branding at Nottingham Trent University

Our BA (Hons) Fashion Marketing and Branding degree course focuses on marketing and brand strategy in the dynamic fashion and lifestyle industry. You'll learn how to create effective marketing strategies as well as visually communicate those strategies.

Explore how brands become distinctive and competitive, discovering how they identify their unique selling points (USPs) to position themselves in the market. You will then look at how brands communicate with consumers through strategic delivery (who, when and how) and creative visual communication (advertising, PR and social media).

This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You'll need to be a strategic thinker, but also be able to demonstrate a creative flair. You will gain a solid grounding in marketing and branding theory, and you'll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.

Key features

  • Work on live briefs set by our industry contacts such as Topman, Boots No7, Lacoste, and Dior.
  • Complete an optional nine-week work experience placement in Year Two.
  • Attend talks by guest speakers and industry experts.
  • Learn how to use software like Adobe InDesign and Photoshop.
  • Enter high-profile competitions with major brands, professional bodies and industry leaders.
  • Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
  • Visit companies, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
  • Apply for international exchanges to places like the Fashion Institute of Technology in New York.
  • Choose your final year project and tailor it to your own career aspirations.
  • Exhibit your work in your final year at our Degree Show in Nottingham and at Graduate Fashion Week, London.
  • NTU is ranked 7th in the UK for Fashion and Textiles (Guardian University Guide 2018).
  • Have the option to transfer to our BA (Hons) International Fashion Business in your final year.

Get a glimpse of our Fashion Management, Marketing and Communication courses

How you're taught

Teaching and learning experiences will include:

  • lectures
  • seminars
  • tutorials
  • workshops
  • teamwork
  • peer and self-evaluation
  • live projects
  • presentations
  • study visits.


Assessment is 100% through coursework and attendance. You will be assessed holistically at the end of each module and awarded a grade. You will receive feedback throughout.

Depending on the module, you may be assessed through:

  • a portfolio of design work
  • presentations
  • visual essays
  • seminars
  • lecture quizzes
  • a final year project.

Your final degree mark will be based 100% on your final year work.

Trips and study visits

This course has an international perspective that is reinforced by optional visits to major fashion capitals.

In Year One, this includes a five-day optional study trip to New York, with a visit Manhattan's Fashion Institute of Technology (FIT). In Year Two, you'll get to visit some of Europe's major fashion capitals such as Paris, Rome and Milan.

In your final year, you could visit an international fashion city such as Tokyo.

Exchange opportunities

The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Marketing and Branding students can apply to take part in.

The University is also part of the Erasmus+ programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus+ is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.

Degree Show

You will exhibit your work as part of our Degree Show. This event includes all final year students across NTU's Art and Design courses, and is a great platform for you to showcase your work to members of the creative industries.

You will also have the opportunity to be selected to exhibit your work to industry at Graduate Fashion Week in London, the world's leading event for fashion graduates.

Assessment methods

  • Year 1 coursework (100%).
  • Year 2 coursework (100%).
  • Year 3 coursework (100%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (28%), independent study (72%).
  • Year 2 lectures/seminars/workshops (21%), independent study (79%).
  • Year 3 lectures/seminars/workshops (20%), independent study (80%).

Careers and employability

This course has excellent employability, with 95% of students going on to employment or further study within six months of graduating (DLHE survey 2015-16).

Employers value the well-rounded graduates from this course. You will be able to create effective marketing strategies as well as visually communicate those strategies. You'll be flexible and adaptable to the changing needs of the industry. You will have many of the creative and academic skills that are welcomed by the fashion industry.

Recent graduate destinations include:

  • Accent Clothing, PR and marketing assistant;
  • ASOS, homepage assistant (menswear);
  • Claire's Accessories, content marketing assistant;
  • Chanel, brand ambassador;
  • Firetrap, marketing executive;
  • Forty49, social media assistant;
  • Flannels, e-commerce assistant;
  • GAP Inc. trainee visual merchandiser;
  • Gap 360, marketing coordinator;
  • Grazia magazine, media planner;
  • Harrods, assistant project manager;
  • Jigsaw UK, brand marketing assistant;
  • L'Oréal, new media developer;
  • M&S, press admin assistant;
  • Michael Kors, marketing assistant;
  • Oasis, marketing assistant;
  • Paul Smith, PR assistant;
  • Prism Communications, digital marketing executive;
  • Grey Advertising, account manager;
  • Sassoon, PR and marketing coordinator;
  • Unidays, social media officer; and
  • Vivienne Westwood, licensing assistant.

YouFirst - working with our Employability team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies, and for up to three years after completing your course.

Links with industry

The course is committed to offering you experiences that will enhance your understanding of the industry. Live projects and opportunities to visit companies and trade fairs are an important part of this, and together with support from course staff and NTU's Employability team, they will prepare you well for employment.

Students have recently completed live projects with:

  • Boots No7
  • Dior
  • Eurojersey
  • Nottingham City Council
  • Lacoste
  • Topman.

You'll get to attend talks by guest speakers and industry experts. Recently, this has included:

  • Veronica Hendry from trend forecasting agency WGSN
  • Siemon Scamell-Katz, an expert in shopper behaviour
  • Joanna Fletcher-Lee from marketing company Fletcher & Lee
  • Katherine Rhodes from market research company Qualitative Street.

Work placement and internship opportunities

You will have the opportunity to complete a work placement in the second half of Year Two. You will be responsible for securing your placement, but you will receive help, advice and support from course tutors and the University's Employability team.

The course has an established network of industry partners that it works with, and new placement opportunities become available each year. Our Fashion Marketing and Branding students have recently gained work experience with companies such as:

  • ASOS
  • Paul Smith
  • The Woolmark Company
  • Nicole Farhi
  • Christian Dior Parfums
  • Gossard
  • Design Forum
  • Topshop
  • Look magazine
  • Claire's Accessories
  • Tommy Hilfiger.


You will be based in the Barnes Wallis building at the heart of the City Campus, with its modern teaching rooms, collaborative working spaces and Mac suite. These facilities are dedicated to students studying:

  • BA (Hons) Fashion Communication and Promotion
  • BA (Hons) Fashion Management
  • BA (Hons) International Fashion Business (one year top-up).

You will also have access to Fashionmap – our archive of fashion clothing and accessories.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course feesGBP 9250 per yearInternational course feesGBP 13450 per year

Notes about fees for this course

The tuition fee for UK home students joining NTU in 2018/19 on a full-time undergraduate/foundation degree programme, will be £9,250.

The fee for those who have a year-long placement as part of a sandwich course, or spend a year studying or working abroad will be published here once confirmed.

The University reviews its tuition fees each year. The fees for Home (UK / EU) undergraduate students for 2018-19 are £9250. As a guide and to enable you to plan your finances the current expectation is that the University’s current fee of £9250 per annum may increase for subsequent years of study in line with inflation and as specified by the Government.

Entry requirements

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs – English and Maths or Science grade C / 4.

Other requirements

The UCAS Tariff

In 2016 the UCAS Tariff changed. In the new tariff, the numbers awarded to qualifications are very different. So, whereas previously a B at A-level was worth 100 points, in the new tariff it is now 40 points. Sound confusing? Don't worry. We've created this calculator to help you work it out.

If you hold international qualifications, take a look at the alternative qualifications we accept for this course.

Are you an international student whose qualifications don't meet the entry requirements? You can prepare for this course at Nottingham Trent International College (NTIC). The college is on our City Campus, and NTIC students can use all of the University's facilities.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Don't meet the entry requirements?

Consider a Foundation or Pathway course at Nottingham Trent University to prepare for your chosen course:

What students think about Nottingham Trent University

    Claudia Agyemang-Yeboah, Human Rights and Justice – LLM, (Ghana)

    Testimonial from Claudia Agyemang-Yeboah, Human Rights and Justice – LLM, (Ghana), student at Nottingham Trent University

    “The city is ideal. I’ve been to London a couple of times and frankly it is too busy and too big for me. Nottingham has a city vibe but it’s smaller and as I am based on City Campus there are so many places that you can go without having to even use transportation which economically is very good as well!”

    “There are so many opportunities when you are at NTU. Take advantage of every opportunity that you have. Sign up and do something, it builds up your experience and confidence. NTU is such a relaxing, comfortable environment with so many friendly people.  I’ve met most of my friends from my classes and have met people from so many places. It was a goal of mine to make friends not only from Africa, but from all over the world. The Global Lounge is a great place to meet new people, have a cup of coffee and hang out.

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    Makayla Martinez, BA (Hons) Fashion Communication and Promotion, (United States of America)

    Testimonial from Makayla Martinez, BA (Hons) Fashion Communication and Promotion, (United States of America), student at Nottingham Trent University

    "I am 21 and have changed my plans but I think it is the best decision I have made in my life. Fashion has always been my dream and since being here last year, I had never felt such a sense of belonging.

    "I chose NTU because of the social side and the sense of community. This seemed so prevalent here; I have made so many friends from all over the world. There is so much to do in the city. It is so friendly and unified!"

    “My main piece of advice would be to do research about the city before you arrive. Make sure you know where your accommodation is in relation to the rest of the city and where you will be studying, that is really important. I had no idea how big the city was so at the beginning it took time to find out what grocery stores there were and where was good to eat out. Research will help with this as well as not being afraid to explore and find new things. You can ask anyone for help too as it is a really friendly city."

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    Kamakshi Marwah, MSc Applied Child Psychology, (India)

    Testimonial from Kamakshi Marwah, MSc Applied Child Psychology, (India), student at Nottingham Trent University

    “While applying I considered other university courses but NTU had better facilities to offer and the course offered a proper melange of theories and real world applications. I was very particular about module structure, programme-based ranking and university rankings. NTU has a prestigious reputation and the quality of learning they provide is something I considered while applying to this University.”

    “Location was one of the key features of this University as you will find everything conveniently located. Another important aspect is that it is very student friendly. Nottingham has been like living a dream - it has given me a once in a life time opportunity to explore and live independently.”

    “Every day has become a new learning chapter. I believe that my learning as a postgraduate student has significantly enhanced my capabilities and skills set which will help me for my future career. Postgraduate study has given me a new dimension to my career plans as I have discovered new career opportunities where I can work and give back to society. I plan to work as a counsellor or child psychologist in a school or charitable organisation and, after gaining few years of professional experience, I would also consider pursuing a PhD.”

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