This course focuses on marketing and brand strategy in the dynamic fashion and lifestyle industry. You will explore how brands become distinctive and competitive, and you'll discover how they identify their unique selling points (USPs) to position themselves in the market. You will then look at how brands communicate with consumers through strategic delivery (who, when and how) and creative visual communication (advertising, PR, social media).
This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You'll need to be a strategic thinker, but also be able to demonstrate a creative flair. You will gain a solid grounding in marketing and branding theory, and you'll have the opportunity to put this into practice. We'll teach you how to use software like Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.
NTU is ranked in the top five best fashion schools in the UK, and 14th in the world. (The Business of Fashion's Global Fashion School Ranking 2015)
- 100% of students are in employment or further study within six months of graduating. (DLHE Survey 2014-15)
- 96% of students are satisfied with this course. (National Student Survey, 2016)
- Work on live briefs set by our industry contacts such as Topman, Boots No7, Lacoste, and Dior.
- Complete an optional ten-week work experience placement in Year Two.
- Attend talks by guest speakers and industry experts such as Veronica Hendry from trend forecasting agency WGSN, and Siemon Scamell-Katz, an expert in shopper behaviour.
- Learn how to use software like Adobe InDesign and Photoshop.
- Enter high-profile competitions with major brands, professional bodies and industry leaders.
- Join the NTU Fashion Society, set up and run by current Fashion Marketing and Branding students.
- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
- Visit companies, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
- Apply for international exchanges to places like the Fashion Institute of Technology in New York.
- Choose your final year project and tailor it to your own career aspirations.
- Exhibit your work in your final year at our Degree Show in Nottingham and at Graduate Fashion
Careers and employability
This course has excellent employability, with 100% of students going on to employment or further study within six months of graduating. (DLHE survey 2014-15)
Employers value the well-rounded graduates from this course. You will be able to create effective marketing strategies as well as visually communicate those strategies. You'll be flexible and adaptable to the changing needs of the industry. You will have many of the creative and academic skills that are welcomed by the fashion industry.
Recent graduate destinations include:
- Accent Clothing, PR and marketing assistant;
- Adidas, brand communication specialist;
- ASOS, homepage assistant (menswear);
- BBC, media planner;
- Cantor Hindson Associates, account executive;
- Claire's Accessories, content marketing assistant;
- Firetrap, marketing executive;
- Forty49, social media assistant;
- Flannels, ecomms assistant;
- Gap 360, marketing coordinator;
- Grazia magazine, media planner;
- Harrods, assistant project manager;
- Immediate PR, junior account executive;
- Jigsaw UK, brand marketing assistant;
- L'Oreal, new media developer;
- Michael Kors, marketing assistant;
- Oasis, marketing assistant;
- Oomph Agency, account manager;
- Paul Smith, PR assistant;
- Prism Communications, digital marketing executive;
- Pulse Group, graduate trainee account executive;
- Ralawise, international marketing coordinator;
- Sassoon, PR and marketing coordinator; and
- Unidays, social media officer.
YouFirst - working with our Employability Team
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.
Links with industry
The course is committed to offering you experiences that will enhance your understanding of the industry. Live projects and opportunities to visit companies and trade fairs are an important part of this, and together with support from course staff and NTU's Employability Team, they will prepare you well for employment.
Students have recently completed live projects with:
- Boots No7;
- Nottingham City Council;
- Lacoste; and
You'll get to attend talks by guest speakers and industry experts. Recently, this has included:
- Veronica Hendry from trend forecasting agency WGSN;
- Siemon Scamell-Katz, an expert in shopper behaviour;
- Joanna Fletcher-Lee from marketing company Fletcher & Lee; and
- Katherine Rhodes from market research company Qualitative Street.
David Nieper Scholarship
For a number of years our students have been given the opportunity to compete for a scholarship from fashion house David Nieper.
Recently the company has offered three scholarships of GBP1,000 to winning students from our Fashion Design, Fashion Knitwear Design, Fashion Communication and Promotion, and Fashion Marketing and Branding courses. The overall winner was awarded an additional GBP2,000.
Work placement and internship opportunities
You will have the opportunity to complete a work placement in the second half of Year Two. You will be responsible for securing your placement, but you will receive help, advice and support from course tutors and the University's Employability Team.
The course has an established network of industry partners that it works with, and new placement opportunities become available each year. Our Fashion Marketing and Branding students have recently gained work experience with companies such as:
- Paul Smith;
- The Woolmark Company;
- Nicole Farhi;
- Christian Dior Parfums;
- Design Forum;
- Look magazine;
- Claire's Accessories; and
- Tommy Hilfiger.
You will be based in an area that is dedicated to students studying on the following courses:
- BA (Hons) Fashion Communication and Promotion;
- BA (Hons) Fashion Management; and
- BA (Hons) International Fashion Business (one year top-up).
You will also have access to Fashionmap - our archive of fashion clothing and accessories.
You will have access to an IT resource room, where the PCs are equipped with the latest design software you'll need for your course.
The University also has other IT resource rooms and PC clusters around the City site. Our PCs will give you access to:
- Microsoft Office;
- web browsing;
- networked file storage; and
- high-speed online printing services.
The University's main resource room in the library is available 24 hours a day.
Book and library resources
In our library you will have access to an extensive and diverse range of books and periodicals that focus on specialist areas within Art and Design. The library's OneSearch system provides access to all our:
- Electronic resources
We have a liaison librarian with specialist knowledge in Fashion Marketing and Branding. They will be in available in the library to give you detailed help in finding and using print and electronic resources. They can also help you with things such as Harvard referencing and research skills.
Bonington Art Shop
Our specialist in-house art shop is based in the Bonington building. Run by experienced and friendly University staff, the shop stocks a wide variety of arts and crafts materials.
The shop responds to the requirements of our students, and the stock on offer grows each year to support the courses offered within the School of Art & Design.
Bonington Gallery presents a number of exhibitions throughout the year as part of a comprehensive programme of visual arts and design events.
Exhibitors include national and international artists and designers, current students and staff from within the University and NTU alumni.
How you're taught
Teaching and learning experiences will include:
- peer and self-evaluation;
- live projects;
- presentations; and
- study visits.
Assessment is 100% through coursework and attendance. You will be assessed holistically at the end of each module and
awarded a grade. You will receive feedback throughout.
Depending on the module, you may be assessed through:
- a portfolio of design work;
- visual essays;
- lecture quizzes; and
- a final year project.
Your final degree mark will be based 100% on your final year work.
Trips and study visits
This course has an international perspective that is reinforced by optional visits to major fashion capitals.
In Year One, this includes a five-day optional study trip to New York, with a visit Manhattan's Fashion Institute of Technology (FIT). In Year Two, you'll get to visit some of Europe's major fashion capitals such as Paris, Rome and Milan.
In your final year, you could visit an international fashion city such as Tokyo.
The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Marketing and Branding students can apply to take part in. Recently one of our students has spent time studying at the Royal Melbourne Institute of Technology (RMIT) in Australia.
The University is also part of the Erasmus programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.
You will exhibit your work as part of our Degree Show. This event includes all final-year students across NTU's Art and Design courses, and is a great platform for you to showcase your work to members of the creative industries.
You will also have the opportunity to be selected to exhibit your work to industry at Graduate Fashion Week in London, the world's leading event for fashion graduates.