Our BA (Hons) Fashion Marketing and Branding degree course focuses on marketing and brand strategy in the dynamic fashion and lifestyle industry. You'll learn how to create effective marketing strategies as well as visually communicate those strategies.
Explore how brands become distinctive and competitive, discovering how they identify their unique selling points (USPs) to position themselves in the market. You will then look at how brands communicate with consumers through strategic delivery (who, when and how) and creative visual communication (advertising, PR and social media).
This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You'll need to be a strategic thinker, but also be able to demonstrate a creative flair. You will gain a solid grounding in marketing and branding theory, and you'll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.
- Work on live briefs set by our industry contacts such as Topman, Boots No7, Lacoste, and Dior.
- Complete an optional nine-week work experience placement in Year Two.
- Attend talks by guest speakers and industry experts.
- Learn how to use software like Adobe InDesign and Photoshop.
- Enter high-profile competitions with major brands, professional bodies and industry leaders.
- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
- Visit companies, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
- Apply for international exchanges to places like the Fashion Institute of Technology in New York.
- Choose your final year project and tailor it to your own career aspirations.
- Exhibit your work in your final year at our Degree Show in Nottingham and at Graduate Fashion Week, London.
- NTU is ranked 7th in the UK for Fashion and Textiles (Guardian University Guide 2018).
- Have the option to transfer to our BA (Hons) International Fashion Business in your final year.
Get a glimpse of our Fashion Management, Marketing and Communication courses
How you're taught
Teaching and learning experiences will include:
- peer and self-evaluation
- live projects
- study visits.
Assessment is 100% through coursework and attendance. You will be assessed holistically at the end of each module and awarded a grade. You will receive feedback throughout.
Depending on the module, you may be assessed through:
- a portfolio of design work
- visual essays
- lecture quizzes
- a final year project.
Your final degree mark will be based 100% on your final year work.
Trips and study visits
This course has an international perspective that is reinforced by optional visits to major fashion capitals.
In Year One, this includes a five-day optional study trip to New York, with a visit Manhattan's Fashion Institute of Technology (FIT). In Year Two, you'll get to visit some of Europe's major fashion capitals such as Paris, Rome and Milan.
In your final year, you could visit an international fashion city such as Tokyo.
The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Marketing and Branding students can apply to take part in.
The University is also part of the Erasmus+ programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus+ is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.
You will exhibit your work as part of our Degree Show. This event includes all final year students across NTU's Art and Design courses, and is a great platform for you to showcase your work to members of the creative industries.
You will also have the opportunity to be selected to exhibit your work to industry at Graduate Fashion Week in London, the world's leading event for fashion graduates.
- Year 1 coursework (100%).
- Year 2 coursework (100%).
- Year 3 coursework (100%).
A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:
- Year 1 lectures/seminars/workshops (28%), independent study (72%).
- Year 2 lectures/seminars/workshops (21%), independent study (79%).
- Year 3 lectures/seminars/workshops (20%), independent study (80%).
Careers and employability
This course has excellent employability, with 95% of students going on to employment or further study within six months of graduating (DLHE survey 2015-16).
Employers value the well-rounded graduates from this course. You will be able to create effective marketing strategies as well as visually communicate those strategies. You'll be flexible and adaptable to the changing needs of the industry. You will have many of the creative and academic skills that are welcomed by the fashion industry.
Recent graduate destinations include:
- Accent Clothing, PR and marketing assistant;
- ASOS, homepage assistant (menswear);
- Claire's Accessories, content marketing assistant;
- Chanel, brand ambassador;
- Firetrap, marketing executive;
- Forty49, social media assistant;
- Flannels, e-commerce assistant;
- GAP Inc. trainee visual merchandiser;
- Gap 360, marketing coordinator;
- Grazia magazine, media planner;
- Harrods, assistant project manager;
- Jigsaw UK, brand marketing assistant;
- L'Oréal, new media developer;
- M&S, press admin assistant;
- Michael Kors, marketing assistant;
- Oasis, marketing assistant;
- Paul Smith, PR assistant;
- Prism Communications, digital marketing executive;
- Grey Advertising, account manager;
- Sassoon, PR and marketing coordinator;
- Unidays, social media officer; and
- Vivienne Westwood, licensing assistant.
YouFirst - working with our Employability team
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies, and for up to three years after completing your course.
Links with industry
The course is committed to offering you experiences that will enhance your understanding of the industry. Live projects and opportunities to visit companies and trade fairs are an important part of this, and together with support from course staff and NTU's Employability team, they will prepare you well for employment.
Students have recently completed live projects with:
- Boots No7
- Nottingham City Council
You'll get to attend talks by guest speakers and industry experts. Recently, this has included:
- Veronica Hendry from trend forecasting agency WGSN
- Siemon Scamell-Katz, an expert in shopper behaviour
- Joanna Fletcher-Lee from marketing company Fletcher & Lee
- Katherine Rhodes from market research company Qualitative Street.
Work placement and internship opportunities
You will have the opportunity to complete a work placement in the second half of Year Two. You will be responsible for securing your placement, but you will receive help, advice and support from course tutors and the University's Employability team.
The course has an established network of industry partners that it works with, and new placement opportunities become available each year. Our Fashion Marketing and Branding students have recently gained work experience with companies such as:
- Paul Smith
- The Woolmark Company
- Nicole Farhi
- Christian Dior Parfums
- Design Forum
- Look magazine
- Claire's Accessories
- Tommy Hilfiger.
You will be based in the Barnes Wallis building at the heart of the City Campus, with its modern teaching rooms, collaborative working spaces and Mac suite. These facilities are dedicated to students studying:
- BA (Hons) Fashion Communication and Promotion
- BA (Hons) Fashion Management
- BA (Hons) International Fashion Business (one year top-up).
You will also have access to Fashionmap – our archive of fashion clothing and accessories.