Fashion Brand Management, Master Degree, IIFM | Italian Institute of Fashion Management

Italy

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Master Degree	Full-time, Mixed-mode	1 year	January	EUR 21000 total	EUR 21000 total

About Fashion Brand Management, Master Degree - at IIFM | Italian Institute of Fashion Management

Behind every iconic fashion label lies a powerful brand strategy, built on creative vision, strategic positioning, and flawless execution. While designers and creatives bring the ideas to life, it’s the Brand Manager who crafts the narrative and drives the brand forward, ensuring it stands out in a highly competitive global market.

The Master in Fashion Brand Management provides you with the skills to become the visionary force behind successful fashion and luxury brands. With a focus on branding strategy, brand identity, digital marketing, and business development, this program empowers you to build and enhance brand awareness, unlocking new opportunities, but working on creating new brands and branding strategies from scratch as well.
You’ll master creating powerful brand experiences that resonate with consumers, tapping into emerging trends, and delivering cutting-edge marketing strategies that set brands apart.

The Master Course is completely in English
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Learn more about Fashion Brand Management, Master Degree - at IIFM | Italian Institute of Fashion Management

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Notes about fees for this course

The total value of the Master is € 21,000, payable in 4 installments. As part of the enrollment package, you will receive an iPad, with digital study materials for your learning process. This device is provided at no additional cost and will remain yours upon completion of the program.

The Master’s fee covers not only the study materials but also access to the Institute’s facilities and resources.

The payment schedule is as follows:
1st installment> € 5,250 upon acceptance of the admission;
2nd installment> € 5,250 by January 9th, 2026;
3rd installment> € 5,250 by March 6th, 2026;
4th installment> € 5,250 by May 2nd, 2026.

In detail, this fee includes:
•    Access to the Full Program Curriculum: All courses, lectures, and academic activities designed to provide you with in-depth knowledge and skills in fashion management.
•    Study Materials: A range of digital and physical study resources, including access to IIFM digital papers.
•    Technology and Equipment: As part of your learning experience, you will be provided with an iPad, with digital materials necessary for your studies. This device is provided at no additional cost and will remain yours upon completion of the program, ensuring that you continue to benefit from this tool in your professional future.
•    Digital E-Learning Platform: Full access to our digital e-learning platform, enabling you to engage with course content, collaborate with peers, track your academic progress from anywhere in the world, manage your status and both academic and administrative deadlines, download transcripts and certificates.
•    IIFM Welcome Kit: Upon your arrival, you will receive a comprehensive Welcome Kit, including study amenity kit, essential information, program details, and useful resources to help you avigate your studies and campus life.
•    Campus Facilities: Full access to IIFM's state-of-the-art facilities, including classrooms, digital ibrary, and dedicated study spaces designed to enhance your academic journey.
•    Professional Development Resources and Placement activities: Participation to all the career management activities, as well as individual mentorship program.
•    Alumni Association Membership: Upon graduation, you will be enrolled in the IIFM Alumni Association, gaining access to a global network of professionals and exclusive career resources.
•    Italian Language Course: The Italian language course is included complimentary for all international students who are not native Italian speakers. This course provides the opportunity to obtain a PLIDA A2 or B1 certification, upon successful completion of the exam.

SCHOLARSHIPS
Valued at €10,500, the scholarships cover half of the €21,000 tuition fee and give selected students the opportunity to enroll in specialized courses taught by industry professionals.

Entry requirements

To apply for admission to the Masters at IIFM - Italian Institute of Fashion Management, you must meet the following requirements:

1.    A degree, equivalent to or higher than a Bachelor's degree (Bachelor of Arts, Master of Arts, Master of Science, or Master's Degree). Previous studies in fashion-related fields are not required. Equivalent three-year degrees will also be considered, based on specific title evaluation.
2.    Advanced knowledge of English.

SELECTION CRITERIA
The selection process is based on an analysis of several factors, including the candidate's skills, competencies, and formal requirements. Additional considerations include the candidate's motivations for applying, their involvement in the educational program, and their future professional aspirations.
How to submit your application and which documents to prepare:
Fill the application form, available exclusively online.

PREPARE THESE DOCUMENTS
1.    Updated CV
2.    Motivation Letter, explaining why you want to pursue this particular master’s program, how it aligns with your career goals, and what makes you an ideal candidate.
3.    Copy of Identification Document (ex: passport).
4.    Copy of Degree certificate. If you have not yet graduated but will complete your degree before the first spring session of the IIFM Master’ starting date year, you can provide a self-certification of your degree confirming the expected graduation date.
5.    Copy of Official Academic Transcript, issued by your university (including grades and credits) in the original language (for international applicants only).

Fees, Funding and Scholarships at IIFM | Italian Institute of Fashion Management

The Italian Institute of Fashion Management offers scholarships to reward students' merit and help with the cost of their Master’s programs. These scholarships are specifically for students in need, making fashion education more accessible to those facing financial difficulties.As part of the IIFM's social mission to promote accessibility to education, each year, according to two sessions per year, the Board of Directors determines the scholarships to be allocated to both Italian and international students.

Valued at €10,500, the scholarships cover half of the €21,000 tuition fee and give selected students the opportunity to enroll in specialized courses taught by industry professionals.

Student reviews of IIFM | Italian Institute of Fashion Management

Find out what students say about IIFM | Italian Institute of Fashion Management

BEFORE IIFM, I 'SPOKE' FASHION: AFTER I COMMUNICATE IT

That's the difference: they taught me how to craft the stories that create brands, but also how to manage the invisible complexity behind them.

Carolina Grando

Communication Freelance

Fashion, Luxury and Lifestyle

THE KEY TO MY FASHION ENTREPRENEUR DREAM

I was born in fashion. I became a Barrister, but never lost that flair. I attended IIFM for fashion management. I was a student, and today I am proud of my own label.

Sarah Malik

CEO and Entrepreneur

Sarah M