Advanced Diploma of Marketing and Communication (Advanced Diploma)

CRICOS Code

093006B

Campus

Preston

Run your own marketing business. Move up into key management positions. Enrol in our Advanced Diploma of Marketing and Communication that focuses on practical skills and contemporary marketing theory to get you ahead of the game.

Make your mark

Our Advanced Diploma of Marketing and Communication builds on your skills and knowledge in marketing strategy and covers marketing strategy development, marketing planning and management.

You will acquire useful practical skills and theoretical knowledge that are applicable to management roles. Our teachers will take you through interesting commercial projects and industry partnerships.

Industry connections and resources

You'll learn from industry-experienced professionals and benefit from their network of contacts.

Apply what you learn to genuine business situations - there's no better way to learn. We have a range of partnerships with local businesses.

Employment outcomes

You'll be qualified to work in:

• Marketing management, planning and research roles
• Direct marketing and management
• Services marketing management

Assessment

Assessment consists of classroom testing, examinations, essays, reports, assignments, presentations, group work, case studies, industry or simulated industry work experience.

Recognition of Prior Learning (RPL)

You can seek RPL where your work or qualifications of an advanced and related nature have been undertaken. Academic Credit is granted on a case-by-case basis, according to our Academic Credit policy and associated procedures. Applications for Academic Credit will be assessed by relevant Melbourne Polytechnic academics and where appropriate, industry experts.

Contact

For any additional information on the Advanced Diploma of Marketing and Communication, please contact an Education and Careers Advisor (ECA), on 03 9269 8400, or send an email.

Assessment Methods

Combination of assessment methods will be used including classroom testing, examinations, essays, reports, assignments, presentations, group work, case studies, industry or simulated industry work experience

Materials

You will be required to purchase textbooks. A full book list will be provided at enrolment or class induction by the teaching department. Note - we always work to keep costs as low as possible and use in-house materials.You're expected to have access to a computer. Computers are available in Melbourne Polytechnic's computer labs and library if you do not have a computer at home.

Entrance Requirements

Entry to this qualification is limited to those individuals who have completed core units in BSB52415 Diploma of Marketing and Communication

Pathways to further study

Successful completion of this course will enable you to enrol in our HEBSBUS Bachelor of Business with up to 12 subjects towards completion of the degree

Career Pathways

Advanced Diploma level in Marketing and Communication is the ideal launching pad for a career in Marketing and Comms management roles and running your own Marketing and Comms business

Enrolment Intake

• February