For more information about Strategic Marketing - Munich at Macromedia University of Applied Sciences, please visit the webpage using the button above.

The award
MA

How long you will study
3 - 4 Semester

Domestic course fees
EUR 5300 per semester

How you will study
full-time

Course starts
March, October

International course fees
EUR 5300 per semester

All study options

About Strategic Marketing - Munich at Macromedia University of Applied Sciences

Marketing with Vision

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

Leading Companies and Brands to Success

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMAHow you will studyFull-timeHow long you will study3 - 4 semester
    Course startsMarch, OctoberDomestic course feesEUR 5300 per semesterInternational course feesEUR 5300 per semester

Entry requirements

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)

What students think about Macromedia University of Applied Sciences

    Dominik Erdmann

    Brand Management (M.A.)

    The good relationships with fellow students last to this day, and some have even developed into business relationships.

    Marquardt Anna Stella

    Design Management (M.A.)

    In my opinion, it was mainly the practical projects back then that prepared us for today’s working world.

    Hendrik Weyrich

    Business Management (M.A.)

    In my studies I learned the theoretical basics that I now use and need in my daily work.

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