For more information about Marketing at Linnaeus University, please visit the webpage using the button above.

The award
Master Degree

How long you will study
2 Years

Domestic course fees
SEK 42500 per semester

How you will study

Course starts

International course fees
SEK 42500 per semester

All study options

About Marketing at Linnaeus University

The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future. The courses in the programme are relevant considering the needs on the labour market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have an international thinking in their marketing activities.

The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology. During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master programme is concluded by a 30-credit degree project. The carefully selected courses provide you with knowledge that will be helpful when you write the master thesis, and foster skills needed to pursue career goals.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMaster DegreeHow you will studyFull-timeHow long you will study2 years
    Course startsAugustDomestic course feesSEK 42500 per semesterInternational course feesSEK 42500 per semester

Entry requirements

General entry requirements for second-cycle studies and specific entry requirements: Bachelor Degree in Business Administration, with a minimum of 30 credits in Marketing English B/6 or the equivalent

What students think about Linnaeus University

    I acquired the skill of critical thinking

    At Linnaeus University I acquired the skill of critical thinking as an important tool to understand processes better and reflect why and how business and society progress in the way they do.

    - Miranda Kajtazi, Kosovo
    Assistant Professor, Economics and Management, Lund University
    Former student in a number of master courses in informatics, computer science and media technology at Linnaeus University

    I learned more about local entrepreneurship

    I learned a lot from the local entrepreneurial spirit in Småland, which I’m convinced will prove valuable in my future career.

    - Alina Veksler, Russia
    PhD student in Entrepreneurship and Innovation, Luleå University of Technology
    Former student in Entrepreneurship, Sustainability and Social Change, Master Programme at Linnaeus University

    I wrote my Master thesis in collaboration with Volvo

    I got the chance to write my thesis in collaboration with Volvo which gave me a deeper understanding for supply chains. 

    - Rina Dalimunthe, Indonesia
    Hacktiv8 Teknologi Indonesia, Start up
    Former student in Business Process Control and Supply Chain Management, Master Programme at Linnaeus University

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