the United Kingdom
Lancaster University| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 year | - | - | - |
Digital data now dominates every aspect of our lives. Every action we take – from smartphone use to social media activity, public surveillance and even our online purchases – leaves a digital trace. Analysing digital data tells one story, but it isn’t enough to fully understand human behaviour. To do that, you need the insights that psychology provides.
The MSc Psychology and Behavioural Analytics integrates psychological insights with digital data. You will develop a specialised skill set highly sought after in today’s data-driven world and this will set you apart in the job market, opening new career opportunities.
Who is this programme for?
Anyone who wants to understand digital data through human psychology. We welcome individuals from diverse backgrounds that could include computer science, business, sociology, criminology and many more. You don’t need a psychology degree to apply.
Looking ahead to employability
Taught by world-leading academics, you will develop a rare combination of technical data analysis and psychological expertise, providing a broader perspective to tackle a wide range of professional challenges. We hone your practical skills to put your knowledge into action, allowing you to make meaningful contributions across rapidly evolving fields. You will also:
What to expect
Through a dynamic mix of data science and psychology-focused modules, you will gain hands-on experience with various types of digital data, for example:
You will build a strong foundation in key psychological concepts related to behaviour, including identity, personality and cognitive decision-making. Important topics are covered such as data limitations, bias and the principles of responsible research, ensuring that you’re equipped to navigate the complexities of real-world digital data.
The final term is where everything comes together with your dissertation. Gain valuable, practical experience working on a project with either a partner organisation or within the Department of Psychology. We have dedicated support to guide you through the process, ensuring you gain relevant experience that will make you stand out to employers.
Three things we would like you to know
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Find out more about studying in the United Kingdom
As an international student you may require a valid visa to study at Lancaster University. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.
