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Global Digital Marketing, MSc

University of Essex Online, the United Kingdom

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Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MScPart-time, Distance, Online24 monthsOctober, JulyGBP 12167 per totalGBP 12428 per total

About Global Digital Marketing, MSc - at University of Essex Online

Apply for our July intake! Don't miss out on the chance to secure a 20% scholarship for our July 2024 intake. Contact our Admissions team on our website for more information.

Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.

In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.

After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:

  • the internal processes that occur within consumers´ minds and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.

Learn more about Global Digital Marketing, MSc - at University of Essex Online

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Notes about fees for this course

Our fees are the same for all students, and anyone will receive a 5% discount if they pay the full course fee payment up-front.

10% anniversary scholarship available when you enrol by 31 July 2024.

20% impact scholarship available for our July & October 2024 intakes.

Entry requirements

We know that many people from non-traditional backgrounds would succeed on our courses! That's why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

Academic entry route

In order to satisfy the academic entry route requirements for our MSc Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification.

Work experience entry route

In order to satisfy the work experience entry route requirements for our MSc Global Digital Marketing, as a minimum you must meet have at least three years' relevant work experience in marketing.

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0. Don't worry if you don't hold an IELTS or equivalent qualification - we offer a free online English test to assess your proficiency.

You don't need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Fees, Funding and Scholarships at University of Essex Online

A university education is one of the biggest investments in yourself and career. Our tuition fees include all teaching materials and required reading – there aren't any hidden charges for assessments or resits.

We also offer students a range of tuition fee discounts, scholarships and payment options for our online courses*.

  • Full payment discount: Pay the full tuition fee upfront and you will get a 5% discount.
  • Alumni discount: Graduates from the University of Essex or University of Essex Online are eligible for a 10% discount.
  • International scholarship: If you're living outside the UK and Europe you might be eligible for a scholarship.
  • Student loan: Students based in England might be eligible for a loan from Student Finance England for our Bachelors and Masters degrees.
  • Monthly payment plan: Available for those who are self-funding.
  • 10% anniversary scholarship on all our Masters programmes, when you enrol from 1 July.

* Please note that a maximum of two discounts or scholarships can be applied. For more information on our discounts and scholarships and to discuss your eligibility please contact our Admissions team.

Student reviews of University of Essex Online

Find out what students say about University of Essex Online

Student

Andy Robertson, BA (Hons) Business and Management

“Being a naval chap, I thought that I was a broad, adaptable, comfortable manager.

However, as a mature student, the vagaries and pressures of work take priority and zap your energy, making the balance beyond work, between family and study even more precarious.

In maintaining the balance between work, study and home life, I learned that one has to set aside a period known as the “study period” and sacrifice being idle! Giving up free time simply means giving up time without purpose, a really neat trick of useful time management. And when in doubt, I sought the great bunch of tutors and student advisers at University of Essex Online.”

Student

Breshana Francis, CertCE Law

"I am a Jamaican living in Qatar with my family as expats; we can be called upon to relocate to another country at any time. The University of Essex Online law programme fits perfectly with this lifestyle, as it provides the flexibility that I need to pursue my studies vigorously and to keep up with my ever-changing environment.

I was able to achieve my CertCE Law, which allows me to continue studying towards an LLB qualification. The University of Essex Online law degree programme has developed and shaped my mind to think like a lawyer from the start of my studies.

During this time, I can work, take a holiday and have family time as this is only possible through The University of Essex Online programmes."

Student

Aisha Legge, MBA (Human Resource Management)

"I wish I’d started my MBA years ago. I feel like I’m part of a community. I created a WhatsApp group for students based in the UAE and we physically meet up regularly. If I can’t watch any lectures live because of the time difference I can watch them on demand and our tutors try to be flexible with their office hours.

Even though we’re miles away from the Essex team, they’re always willing and able to help with any issues or questions I have. My student adviser, Marie, replies promptly, is always able to assist me and offers support in my studies.

My hope is that my MBA will help with career advancement and open doors to opportunities with potential employers in the future."

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