The bachelor’s programme aims to create an understanding of – and provide knowledge of – how digital products, services and messages are designed to achieve customer satisfaction and to meet the user’s needs. The aim of the programme is also to clearly integrate current research within applicable areas of the field of informatics and specific knowledge in relation to design processes, working models and concept development methods. The objective is that, on graduation, students should have both an overall perspective and the skills needed in order to be able to work within the digital media industry.