About Business Innovation, BA - at Inholland University of Applied Sciences
Business Innovation is a four-year programme designed to make you explore new and meaningful ways of starting your own business or improving on an existing one. You will learn how to help current companies innovate their products and services, experiment with your entrepreneurial ideas, and identify sustainable solutions for the economic, societal and environmental challenges we are experiencing today. The programme is internationally oriented and English-only, welcoming students from all over the world.
Programme overview
Our learning environment resembles that of a modern company. Expect brainstorming sessions, discussions, excursions and practical assignments, where you will:
- work directly alongside actual clients in the work field.
- be trained in determining the social, economic & environmental impact of any business.
- learn to identify and analyse changing trends.
- identify business problems and opportunities.
- brainstorm, develop and test your ideas.
- work towards discovering and realising your purpose, passion and interests.
- develop the skills and mindset needed to become a leader and an innovator.
At Business Innovation, you take responsibility for your own learning and have the flexibility to express yourself in remarkably diverse ways. Our classrooms are not your conventional big hall lectures, where you sit in, listen and take notes. Here, you must be active: engage in conversations with your fellow students; work in groups; go out into the field to conduct research… you might even start your own business!
Here are some of the projects you will be working on:
- Analysing the value and impact of a product or business
- Generating and pitching an idea, e.g. on renewable energy
- Developing a prototype of your solution/concept
- Testing your business idea in the field
- Designing an interactive fair booth
- Contributing to the innovative solution of a societal issue – e.g. healthcare, ageing society, sustainability, corporate social responsibility
And a few examples for you to choose from:
- Starting a sustainable coffee brand
- Designing a tech startup
- Helping a classic company to become more socially and/or environmentally responsible
- Expanding a successful business internationally
- Transforming your creativity into a working product line
- Developing knowledge in your fields of interest, like city marketing, green business, serious game design, advertising, fundraising, graphic design, piracy laws & protection, engineering, foreign languages & culture, biomimicry or web design
A big part of our programme is also dedicated to Personal and Professional Development. Every semester, our students reflect on their learning journey, on their vision and goals as junior innovators, and on their acquired skills, strengths and weaknesses. Developing this habit of constant self-reflection allows you to become more sensitive to your environment, understand yourself better and become more confident in how you can bring value to an organisation. You will be working on broadening your mindset the way you see fit.
Learn more about Business Innovation, BA - at Inholland University of Applied Sciences
Visit course webpage 
