To find fresh products in today's supermarkets is regarded as absolutely normal. But how do they find their way to the shopping baskets of the consumers? How are they produced, packed, traded, transported and sold? Who 'develops' new food concepts? And, very important, how is it guaranteed that everything is in good condition, healthy and 'value for money'? All these questions and many more, have to be answered by professionals in the world of fresh business.
The world of international fresh business covers everything around fresh products in all thinkable domains: from meat over dairy, flowers, plants, mushrooms and nuts to all kinds of fruits and vegetables. Products that are indispensable for all of us.