Sports, Entertainment & Lifestyle, MSc, emlyon business school

France

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	12 - 24 months	September	find out	EUR 35650 total

About Sports, Entertainment & Lifestyle, MSc - at emlyon business school

The MSc in Sports, Entertainment & Lifestyle is a two-year, English-taught program that explores the convergence of sports, entertainment, and lifestyle industries. It goes beyond traditional sports management, focusing on how digital innovation, brand strategy, and consumer trends are transforming global engagement with culture and experience. Through hands-on projects, international study in France and Canada, and partnerships with Laval University and HEC Montréal, students develop creative and strategic skills for careers in sporst & entertainment marketing, branding, and experience design. The program offers 24-month and 12-month entry tracks, including professional experience, and prepares graduates to lead in these fast-evolving, interconnected sectors.

Entry in Year 1: program in 24 months, including a minimum of 4 months of professional experience and a maximum of 10+ months
Entry in Year 2: program in 12 months, including 4 to 6 months of professional experience

Learn more about Sports, Entertainment & Lifestyle, MSc - at emlyon business school

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Notes about fees for this course

2-year course (entry into Year 1): €35,650

The financing of tuition fees over two years breaks down as follows:

Year 1 (Y1): €14,500
Year 2 (Y2): €21,150

1-year course (entry into Year 2): €26,900

The tuition and fee charges are in effect for the 2026-2027 academic year are subject to change for future years

Entry requirements

Students holding at minimum one of the following degrees can apply to the MSc in Sports, Entertainment & Lifestyle:

Admission in Year 1: 3-year Bachelor's degree
Admission in Year 2: 4-year Bachelor's degree or a Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.

Fees, Funding and Scholarships at emlyon business school

As a socially responsible institution, every year, emlyon business school awards numerous scholarships. They are granted based on multiple criteria such as coherence with the program's missions and values, diversity, promotion of entrepreneurial mindset, excellence and need.

These scholarships are limited in number, so for students intending to apply, please contact emlyon business school as soon as possible to discuss the options.

Student reviews of emlyon business school

Find out what students say about emlyon business school

Theodore - Master in Management - Grande Ecole student

emlyon was a stand-out choice for many reasons, including but not limited to its reputation as being consistently in the top French business schools, its leading employability figures, and the state-of-the-art new facilities/campus offered in the heart of Lyon, a beautiful city with many vibrant activities. Overall, emlyon offers a lot of what’s best in uni life with many social activities and opportunities for extracurricular engagement, as well as the resources necessary to propel you into your desired line of work, all in a great environment.

Pauline - MSc in International Hospitality Management student

Following a grounding in the areas of catering, wine and beverages, Pauline Mey saw an opportunity to create a niche in the hospitality market by setting up eco-responsible, technologically advanced hostels for clients from around the world seeking 3–4-star quality of service at a price that’s right. Duly equipped with the emlyon business school and Institut Lyfe (formerly Institut Paul Bocuse) MSc in International Hospitality Management, she successfully navigated a business launch that could have been blighted by the COVID-19 pandemic to make a real name for herself and her business venture “Beau M Hostel”.

Read her full testimonial

Christophe, MSc in International Marketing & Business Development student

For Christopher Rehfus – a german student – a return to France to continue studying made perfect sense, following a highly successful Erasmus semester spent in Lyon and prior internship experience. He explains why he chose emlyon business school, the MSc in International Marketing & Business Development, and why conditions at the school are so conducive to learning and integrating smoothly into life on campus.

How would you describe the settling-in period at emlyon business school?

Christopher Rehfus : To be honest, it was pretty seamless and for two main reasons. Firstly, I had already spent time not only in France but specifically Lyon, studying and working. I very quickly got a taste for the French lifestyle and fell in love with the city, which is vibrant and cosmopolitan, so it was not before too long that I became a genuine Francophile. Secondly, emlyon proved truly welcoming from the outset. Every member of staff at emlyon is supportive and willing to connect with the new students, which creates a safe environment to start studies. The spirit of a diverse and dynamic surrounding with engaging professors made me curious to learn more for the year to come.

Read his full testimonial