About Marketing and Leadership, MSc - at Cranfield School of Management
Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.
This practical master’s course enhances your strategic marketing knowledge and ability to lead change in order to meet constantly evolving customer needs and requirements. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation, and all students benefit from CIM membership for the duration of the course.
You will gain an understanding of general management functions including strategy, finance, corporate sustainability, and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, digital marketing, communications and consumer behaviour.
Learn more about Marketing and Leadership, MSc - at Cranfield School of Management Visit course webpage