City, University of London, the United Kingdom
City, University of London| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 24 months | October | GBP 9810 per year | GBP 9810 per year |
Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.
Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.
You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy.
In order to participate fully in the collaborative learning process all students who have not previously studied in English must sit an IELTS exam.
The minimum required IELTS level is an average of 7.0 with a minimum of 6.5 in writing and no less than 6.0 in any other section.
If you are not a native English speaker but have been working in the UK for the last three years it is unlikely you will need to take the test.
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