Marketing Communications with Digital Strategy (with Foundation Year option), BA (Hons), Bournemouth University (BU)

the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA (Hons)	Full-time	4 - 5 years	September	GBP 9535 per year	GBP 18700 per year

About Marketing Communications with Digital Strategy (with Foundation Year option), BA (Hons) - at Bournemouth University (BU)

Why study BA (Hons) Marketing Communications with Digital Strategy at BU?

Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers.
Develop specialist skills to stay at the cutting edge of social marketing, content creation, and digital analytics. Create multi-media content including videos, podcasts, infographics, and social media posts using a comprehensive range of industry relevant software.
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Benefit from our classes with industry guest speakers from prestigious companies such as Edelman, Google, Adam and Eve, Creative Orchestra, DCM, Thinkbox, Channel 4 and Bright Blue Day
Co-create academic and professional research with staff including consultancy projects for industry clients
Tailor your degree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year
Tackle real-world industry projects during the course and have the opportunity to apply the skills you've acquired during your placement, collaborating with our extensive network of employers worldwide.

Course Accreditation:

BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). During the second year of your studies, you will have the opportunity to take the IDM's industry standard Professional Diploma in Digital Marketing qualification.

Our degree is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.

Upon graduating with a 2:2 or above, graduates will be able to complete Level 4 and Level 6 professional qualifications with exemptions. All first-year students will have the opportunity to complete a Level 3 qualification with CIM (with associated cost), which will allow you to gain a professional qualification prior to your work placement.

Notes about fees for this course

For September 2025 entry:

£9,535 per year (UK, ROI & CI)
£17,800 per year (Int'l)
Foundation Year: £5,760 per year (UK, ROI & CI) £17,800 (Int'l)
Placement year: £1,850

For fees and funding information please visit www.bournemouth.ac.uk/ug-funding

Entry requirements

For September 2025 and September 2026 entry: The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: 112 tariff points (Grade DMM). All subjects considered.

International entry requirements:

Please see below some examples of the qualifications for entry onto Year 1 for September 2025 and September 2026 entry:

China: Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course
France: Baccalaureate with 11.5–12.5 overall or 10.5-11.5 (international option)
Hong Kong: HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course
India: All India Senior School Certificate Examination (Standard XII) 60-70%
Spain: Titulo de Bachillerato with 6 - 7. Grade depends on the course
Turkey: Devlet Lise Diplomasi/Lise Bitirme Diplomasi 3.5/5.0 or 70%

For September 2025 and September 2026 entry: if English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components, or equivalent.

For more information, check out our international entry requirements.

Foundation Year Entry Requirements for September 2025 and September 2026 entry: 48 - 72 UCAS tariff points.

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Marketing Communications with Digital Strategy (with Foundation Year option), BA (Hons), Bournemouth University (BU)

Study options for this course

About Marketing Communications with Digital Strategy (with Foundation Year option), BA (Hons) - at Bournemouth University (BU)

Notes about fees for this course

Entry requirements

Courses you may be interested in at other institutions

Foundation and Pathway Courses at other institutions

Other courses at Bournemouth University (BU)

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