This course will begin with a broad design curriculum that allows you to gradually develop your own individual specialist design focus. As you build your knowledge and skills you will progress through the course by working with the wider design community at AUB in shared units.
You'll graduate with both a breadth of understanding and context with a specialist focus and application in design. The design course builds on the established expertise within the Faculty of Art, Design, and Architecture, becoming a collaborative design link between disciplines just as in industry.
The design thinking, strategy and 2D communication aspects of the course link well with the Graphics and Visual Communications courses at AUB, reflecting current industry practice where the definition of the product is wider than a singular object. The 3D design, prototyping and realisation aspects complement the Modelmaking, Interiors, Architecture and Fashion courses.
Topics such as; design strategy, user centred design and the commercialisation process familiar to Product Design could also be a design focus that feeds back out to other AUB programmes through a collaborative curriculum, breaking conventional subject boundaries no longer recognised by the industry. As the course progresses through each level you will specialise the direction of your design focus, allowing you to join with existing units on other AUB courses.
