For more information about Business Administration: Marketing and Communications at Anglo American University, please visit the webpage using the button above.
The award
BA
How long you will study
3 Years
Domestic course fees
USD 22900 per total
How you will study
full-time
Course starts
September, February
International course fees
USD 22900 per total
The B.A. in Business Administration: Marketing and Communications is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2020, the average class size in business undergraduate studies was 18 students!
The Marketing and Communications concentration emphasizes the role of communication and marketing in the context of running a business in the 21st century. It focuses on the development of written and verbal marketing communication. The students will learn how to analyze buyer behavior, what are the determinants of building a company brand and how to conduct marketing analysis. The concentration links theoretical knowledge with real-life experience - students will participate in commercial and non-profit projects and spend time working in a marketing company.
After completing all modules, students will have learnt the craft of international marketing, planning and communication both on online and offline platforms.
Learn More About This Course
There is more information about this course available on the Anglo American University website
Notes about fees for this course
Please note that the actual tuition fee price might vary depending on exchange rates.
For detailed information about the entry requirements for your chosen course, please see the Undergraduate Admission page.
Ann Connolly, Business Administration, United States of America
We do almost all of our projects in small international teams, and we work together like we would in a business company and synergize our different ideas. There's flexibilities to meet with teachers outside of class, and ask them questions, not just specifically things we learn in the class.
Benjamin Rodenburg, International Relations & Diplomacy, Fiji
With the American WASC accreditation, the multitude of exchange options, and being in the heart of Europe, AAU was an easy choice for me. Despite its small size AAU is a hot pot of language and culture that poses nothing but benefit when engaging in discussion in or out of the classroom.
Katherine Dedukh, Journalism & Media, Ukraine/Estonia
AAU is more than a university, it’s a very special community that helps create special bonds with teachers and classmates. It doesn’t put you into the box but rather teaches you to be yourself and choose your own path. It gives you just enough autonomy and support to achieve your goals.
Anglo American University main campus is shown on the map below:
