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Business Administration: Marketing and Communications, BA

Anglo American University (AAU), Czech Republic (the)

Anglo American University (AAU)

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
BAFull-time3 yearsSeptember, FebruaryUSD 22900 per totalUSD 22900 per total

About Business Administration: Marketing and Communications, BA - at Anglo American University (AAU)

The B.A. in Business Administration: Marketing and Communications is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2020, the average class size in business undergraduate studies was 18 students!

The Marketing and Communications concentration emphasizes the role of communication and marketing in the context of running a business in the 21st century. It focuses on the development of written and verbal marketing communication. The students will learn how to analyze buyer behavior, what are the determinants of building a company brand and how to conduct marketing analysis. The concentration links theoretical knowledge with real-life experience - students will participate in commercial and non-profit projects and spend time working in a marketing company.

After completing all modules, students will have learnt the craft of international marketing, planning and communication both on online and offline platforms.

Notes about fees for this course

Please note that the actual tuition fee price might vary depending on exchange rates.

Entry requirements

For detailed information about the entry requirements for your chosen course, please see the Undergraduate Admission page.

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There are 34 other courses listed from Anglo American University (AAU). A selection of these are displayed below:

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Related Information

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