The future is creative: developing creative entrepreneurs into market leaders

By JMC Academy

Developing creative entrepreneurs into market leaders

The global cultural and creative industries have emerged as a powerful economic force, producing jobs, revenue, export opportunities and more. In 2015 it generated US$2,250 billion in revenue and created 29.5 million jobs worldwide.

International predictive data about work released by the UK’s National Endowment for Science, Technology and the Arts (NESTA) shows that creative jobs are likely to see a growth rate of 87 per cent by 2030, compared with a sharp decline across more traditional industries.

The drop in employment in traditional industries is partly due to the rise of artificial intelligence. As machines  are increasingly able to replicate human functions – and often at a greater speed – today’s career makers need to look away from traditional jobs and look to the industries of the future.

Employers are already looking for transferable skills such as critical thinking, digital literacy and creativity. Artificial intelligence is exactly that: artificial. Human problem-solving, creativity, flexibility and adaptability are going to be key distinguishing factors in the jobs of the future.

At JMC Academy, we believe the future is creative. Technology and the global cultural and creative industries is shaping the way we interact with the world. Consumer demand and usage is rapidly changing and we need leaders, change-makers and visionaries to not only respond to these changes, but to look beyond and develop tomorrow’s products and experiences today.

From this paradigm we have developed a Master of Creative Industries (MCI) to develop leaders and entrepreneurs in this exciting field. The JMC Academy MCI enables creative entrepreneurs to develop a marketable product while exploring innovation, invention, commercialisation, project design and management principles. Students learn to investigate, analyse and synthesise trends in consumer tastes while applying contemporary best practice to their project.

Through a mentorship program and feedback from the JMC network, we help students promote, produce and make their work known in the industry. The program also enables students to develop a stronger sense of direction and purpose to help accelerate their careers.

“Our course is unique because it integrates theoretical study with the development of a commercial product that each student has total ownership of. MCI students will receive individual mentoring tailored to the student’s project, as well as have access to the wider JMC creative industries network and use of facilities and equipment that JMC has heavily invested in.’ says Professor Philip Hayward, Director of Postgraduate Studies and Research at JMC Academy.

The MCI requires students to exhibit, publish, produce, perform or present their practice-based project. Projects can include animating a music video, creating a web series, building an art installation, launching a management agency, creating a VR experience, writing a short film score, writing a short film script, and much more. Through the JMC Academy industry network students will get the opportunity to be guided by a relevant mentor for their specialisation.

Peter Gainey, JMC Academy’s Director of International Services, says, ‘The MCI provides an incredible opportunity for international students to gain a global perspective of the creative industries. The principles you learn in the MCI can be adapted to so many different contexts, and you can gain the critical thinking skills required to do that. It’s an investment to boost your career and take it to the next level.

JMC Academy has been nurturing and educating creative minds for almost 40 years. With campuses in Sydney, Melbourne and Brisbane, we have been launching students into the creative industries in Australia and internationally. We are the creative industries specialists, offering undergraduate programs in Audio Engineering, Music, Film & TV, Entertainment Management, Digital Design, Animation and Game Design. The Master of Creative Industries enables students from these backgrounds and more to further progress their careers.

Learn more about JMC Academy
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