Fill the marketing technology skills gap

By StudyLink

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns.
Programme Director Lorna Walker explains that Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our innovative, industry-led programme has been designed to directly address the current skills gap by producing graduates who are well-appointed to take advantage of the latest marketing trends and technologies.
The MSc Digital Marketing & Analytics will help you develop:

  • creative marketing skills, as well as digital, analytical and social media skills
  • a deep understanding of digital marketing strategy, planning and control
  • quantitative analytics skills to conduct your own data analysis and confidently evaluate analysis done by others
  • highly sought-after skills that are attractive to marketing employers, both agency and client-side
  • the expertise needed to become an effective marketing manager in a rapidly changing, competitive environment
  • significantly enhanced career prospects

MSc Digital Marketing & Analytics – the details
This is a full-time 12-16 month programme beginning in September 2014.
You will take a number of modules, focusing on four main themes: social media marketing, big data, cloud computing, and mobile marketing. The programme culminates in a consultancy project or dissertation.
You will be taught by internationally diverse academics and practitioners with vast experience in academia as well as in marketing and information systems.
Your learning in the classroom will be enhanced by guest speakers and attendance at industry events to provide you with a deeper understanding of the concerns of marketing practitioners.
Wherever possible, assignments take the form of live briefs, so you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.
Regent’s University London

  • Based in Regent’s Park, a tranquil location in the heart of London
  • Independent and not-for-profit
  • One of the most internationally-diverse campuses, with students from 140 nationalities
  • Committed to internationalism, employability, industry input, and high-quality teaching
  • Emphasis on the practical application of academic learning

Digital Marketing Network Event
Visiting London? Join us at our Digital Marketing Network Event on 25 March. Network with marketing professionals and hear directly from industry experts about the skills in high demand across the sector. Click here to register.

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