For more information about Digital Business at Westminster Business School, London, University of Westminster, please visit the webpage using the button above.

The award

How long you will study
2 years

Domestic course fees
GBP 5000 per year

How you will study

Course starts

International course fees
GBP 6250 per year

All study options

About Digital Business at Westminster Business School, London, University of Westminster

The Digital Business MSc will allow you to develop the digital capabilities, theoretical background and management skills you need to pursue a career in digital business. The course responds to the increasing market need for degree holders who combine digital with business management knowledge and skills and is open to graduates from any subject area planning to acquire the digital competencies sought by the labour market. It is particularly aimed at graduates who want to enhance their skills and career prospects by becoming business orientated but with sufficient understanding of the latest technology capabilities to envisage, plan and manage digital initiatives.

The course draws on the University's established expertise in the area of digital business and offers a stimulating and innovative knowledge platform that will help you acquire academically robust knowledge and cutting-edge capabilities in digital business and will enable you to manage digital business challenges and lead at the forefront of digital transformation.

Course structure

The following modules are indicative of what you will study on this course.

All modules in the course are core modules. Each contributes to the development of the core knowledge, subject-specific capabilities and transferable skills of Digital Business.

Core modules

The big data analytics and business intelligence module provides an opportunity to understand the foundations of big data, the data analytics lifecycle and business intelligence. You will be introduced to several business intelligence platforms and data analytics technologies. You will also develop the statistical skills and knowledge that can be applied to practical big data analytics cases in an organisational context.

The module builds digital business consultancy skills through exploration of authentic industry scenarios. You will learn how to develop digital solutions to given business challenges by means of extending an organisation's digital capabilities to address issues, improve operational efficiency and drive innovation, while developing a robust strategy to guide and inform digital transformation changes.

The expansion and ready availability of computing devices has changed the way consumers interact with each other and the commercial world. This module explores the integration of digital techniques within the practice of marketing. There are four core themes - the gathering of information about customers and competitors and interpreting their behaviour; the development of strategies for acquisition, conversion and retention; the use of digital tools within the communication process and evaluation through digital analytics.

The module explores digital trust through three aspects closely related to digital business: cybersecurity, risk management and blockchain technologies and applications. In particular, it studies the principles and approaches of information security, examines the frameworks and techniques employed to effectively manage risk, and investigates the fundamentals, applications and impact of blockchain and cryptocurrencies.

This module provides students with an understanding of organisational innovation challenges and practices, underpinned by an appreciation of technological and managerial approaches to digital innovation and the management of marketplace disruption. Through analysis of real-world innovation case studies, students will explore historical and present-day examples of how digital technologies have impacted on the innovative development of new digital products and services, focusing on key challenges and risks related to digital innovation initiatives in organisations.

This module will enable students to contribute to the development of digital transformation strategies, initiatives, operational models, and to support their implementation. It reflects the disruption of technological evolution and the emergence of disruptive business models from unexpected competitors, which highlights the need for organisations to prepare for the shift into Industry 4.0.

The final project is a professional consultancy project in digital transformation, which brings together expert knowledge and professional expertise from industry and academia, to deliver responsive, practice-based learning and the honing of negotiation and leadership skills. You will typically undertake consultancy-based work, with a live client where possible, to address a substantial digital transformation scenario, reflecting the practice-based nature of the degree.

You will explore the conceptual and technological aspects of digital business systems and the concerns arising from their continuous transformation. The main themes of the module are: theoretical foundations of digital business and transformation, building the digital enterprise and State-of-the-Art technologies for digital business.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Download the Programme Specification

Course Leader

More about me

Dr Fefie Dotsika

Senior Lecturer

Dr Fefie Dotsika is a Senior Lecturer in Business Information Management at Westminster Business School. Fefie's research interests lie in the area of digital business, emerging technologies, information modelling and system interoperability. She is particularly interested in knowledge transfer between universities and organisations and has successfully led three Knowledge Transfer Partnerships. Her teaching is in the area of digital business and particularly social media platforms and digital security.

Fefie's research interests lie in the area of digital business, emerging technologies, information modelling and system interoperability.

Course Team

Professor Sergio De Cesare - Professor
Carol Blackman - Senior Academic
Dr Farjam Eshraghian - Lecturer in Technology Management and Operations
Dr Richard Evans - Senior Lecturer in Information Management
Dr Panos Hahamis - Senior Lecturer
Keith Patrick - Principal Lecture: Information Management


Upon successful completion of the course, graduates will have the skills and knowledge to pursue a career in Digital Business, working at the crossroads of business and technology as digital business analysts, consultants and innovators. Should they wish to, our graduates will have the necessary knowledge to pursue further qualifications and professional certification through professional bodies such as the Digital Marketing Institute (DMI), British Computer Society (BCS), SAS Global Certification Programme and Mendix University.

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015-16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you'll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyPart-timeHow long you will study2 years
    Course startsSeptemberDomestic course feesGBP 5000 per yearInternational course feesGBP 6250 per year

Notes about fees for this course

Alumni Discount See details

Entry requirements

Typical offer

  • Undergraduate Degree

Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

View more information about our entry requirements and the application process.

There are standard minimum entry requirements for all postgraduate courses. Students are advised to check the standard requirements for the most up-to-date information.

For most courses, a decision will be made on the basis of your application form alone. However, for some courses the selection process may include an interview to demonstrate your strengths in addition to any formal entry requirements.

More information can be found on the How to Apply page.

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

More information

What students think about Westminster Business School, London, University of Westminster

    Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda

    Testimonial from Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda, student at Westminster Business School, London
    As an international student I was looking for a Master's program that would offer me an experience and education that I could utilise worldwide. The University of Westminster was a simple choice for me knowing the superior level of education, top quality professors and fabulous location offered. The culturally diverse group of classmates held various levels of professional experience which enriched my learning as we continued to develop and challenge each other.

    Having completed the MA Human Resource Management specialising in Employee Relations I have acquired an education which lead me to a fulfilling career rather than a short-term job. As a Management Consultant in an Employment Services firm I work with local and international clients and have continued to develop my practical experience in employee relations, policy development, recruitment and performance management.

    Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson

    Testimonial from Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson, student at Westminster Business School, London
    As a US national with relatively little experience in international accounting standards and practices prior to beginning the course, the WBS Msc in Finance and Accounting provided me with a useful blend of accounting theory and practice that has well equipped me for securing a job in international audit in the UK upon graduation. And with up to six exemptions from ACCA exams, its easy to see a quick and tangible return on investment.

    Owen Coughlan, RBS Global Banking & Markets

    Testimonial from Owen Coughlan, RBS Global Banking & Markets, student at Westminster Business School, London
    A Distinction in my Masters at the University of Westminster gave me the knowledge and confidence to gain a coveted job in an investment bank. Having a solid grounding in theory combined with practice in my Westminster Business School degree enabled me to take on the added responsibilities I needed to advance my career.

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